SOURCE: Message Bus

Message Bus

October 09, 2012 11:00 ET

Message Bus Names Jeremy LaTrasse CEO and Ken Cheney President

CORTE MADERA, CA--(Marketwire - Oct 9, 2012) - Message Bus, the first to provide a cloud-native application service enabling and powering messaging across email and mobile channels, is pleased to announce that Co-Founder Jeremy LaTrasse has been chosen as the company's CEO and that Ken Cheney has joined as President. Co-Founder Narendra Rocherolle remains Chairman of the Board.

As CEO, LaTrasse will continue to serve as the company's CTO playing a crucial dual role in shaping the business and technical direction of Message Bus. He has been working with technology companies for the past 17 years. He has extensive experience in planning and building cloud-based infrastructure as well as day to day technical operations. Most recently, he was part of the founding team of Twitter and the Director of Operations where he led the team that built the social network. He is currently an advisor at Square and an investor of, SightGlass Coffee and Webshots.

"Internet messaging is complicated and requires technical and domain know-how to be successful," said Jeremy LaTrasse, CEO and Co-Founder of Message Bus. "Not only is there a fundamental message scaling challenge plaguing every company, there's a breakdown in trust between senders and receivers. Message Bus is solving the problem by building a solution that uses the best aspects of the internet: the cloud's elasticity and flexibility to power nimble systems that can burst to meet capacity. We incorporate and automate sending best practices to increase the trust relationship between senders and receivers, in addition to critically applying compliance criteria to meet industry privacy standards."

As President, Cheney is responsible for business strategy and go-to-market execution to ensure the overall success of the business. He brings an 18-year track record building and leading sales, product, partner and marketing teams for leading enterprise software companies such as HP, Network Associates, Computer Associates and Mercury Interactive in addition to several startups.

"I am thrilled to be part of a team with a proven track record of building large-scale cloud computing products which have radically changed the lives of millions," said Ken Cheney, President of Message Bus. "Message Bus has taken on the challenge of fundamentally changing how senders deploy email and mobile messaging-at-scale. We offer our customers relief from the old-school approach of deploying costly in-house messaging servers supported by deep and limited industry experts. When enterprises embrace cloud-native application services, we want Message Bus to be viewed as synonymous with email and mobile messaging, much the same way many think Amazon Web Services for cloud compute and Dropbox for cloud storage."

About Message Bus
Message Bus provides a cloud-native application service for enabling and powering messaging across email and mobile channels, helping to ensure deliverability of critical communications, transactional messages, and marketing messages. The company removes the burden and cost of deploying multiple messaging servers with a service available via SMTP or through a programmatic API. Market leading companies rely on Message Bus to manage the trust relationship between senders and recipients, increasing their message deliverability rates and revenues. Key benefits include lower cost to market, compliance to industry regulations, and protecting brand reputation. More information is available on the company's website:


Message Bus is a trademark of Mail Bypass, Inc. All other trademarks referenced herein are the property of their respective owners.

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