SOURCE: Message Bus

Message Bus

May 02, 2013 11:00 ET

Message Bus to Speak at Media Post Insider Email Summit Friday

CORTE MADERA, CA and AMELIA ISLAND, FL--(Marketwired - May 2, 2013) - Message Bus, the pioneer of cloud-native infrastructure for email, mobile and social messaging, announced that Senior Marketing Manager Len Shneyder will speak on a panel on the politics of data-driven marketing at 10:15 a.m. this Friday at the Media Post Insider Email Summit being held at the Omni Amelia Island Plantation Resort in Florida.

The panel will look at the pressure points forcing email and all digital marketers to pay attention to compliance with industry standards:

  • Regulators have stepped up efforts to ensure marketers respect consumer information and choices
  • Consumers trust brands that are transparent and demonstrate a high corporate character
  • Responsible data management is crucial to protecting brand reputation

The issue is more complicated with emerging channels such as mobile and social, and it is increasingly important to know how to handle data collected from consumers outside the U.S. in markets where regulations are different. Shneyder will provide a perspective on how the cloud can play an important role in helping global organizations better manage data with underlying regional requirements.

For more information on the Media Post Insider Email Summit, go to: http://www.mediapost.com/emailinsidersummit/agenda/.

About Message Bus
Message Bus provides a platform which simplifies sending email, mobile and social messages and provides a unified view of customer engagement data across the enterprise. The platform is available as an on demand service where messages are sent through an API as well as via SMTP. For enterprises that care about the timely delivery of messages, the company is the first to offer a quality of service guarantee. Real-time data is available through dashboards or via API for a rapid understanding of the value of customer engagement across multiple touch-points. Message Bus removes the burden of managing complex infrastructure, ensures enterprise-wide compliance to CAN-SPAM and other legal, regulatory and internal compliance requirements and is rapidly integrated with existing systems such as marketing automation and customer relationship management applications. Market leading companies rely on Message Bus to gain enterprise-wide visibility and control over their messaging strategy. More information is available on the company's website: http://www.messagebus.com.

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