Land Rover

Land Rover
The Royal Geographical Society (with IGB)

The Royal Geographical Society (with IGB)

March 30, 2010 06:55 ET

Message in a Bottle

From two thousand schoolchildren

LONDON, UNITED KINGDOM--(Marketwire - March 30, 2010) -

Editors Note: There is a photo and video associated with this press release.

A capsule containing more than 2,000 letters from schoolchildren from across the east coast of the Atlantic seaboard has washed up in Brazil after being launched into the middle of the ocean five weeks ago. The 'Atlantic Rising' expedition team launched the buoy as an interactive way for young people to learn about ocean currents and their importance in maintaining the world's climate.

Supported by the Royal Geographical Society (with IBG) and Land Rover, the team of three, Tim Bromfield, Lynn Morris, and Will Lorimer, aim to discover how rising sea levels are affecting communities, whilst connecting and documenting the views of young people in those schools based along the coastline.

Schoolchildren throughout the globe were encouraged to follow the route of the capsule, which contains letters from pupils from 17 schools, from Scotland to Ghana, describing their local environments and their concerns for the future of the planet. They can now expect to receive letters back from Brazil, thus connecting the children across the Atlantic. 

Tim Bromfield from Atlantic Rising said: "We will be travelling up to Fortaleza, where the buoy has washed up. Once there we will work with local schools to respond to the students' letters and hopefully pick up the buoy so that we can launch it again when we are crossing back from America."

To undertake the project, Atlantic Rising received the Royal Geographical Society (with IBG) and Land Rover's 2009 'Go Beyond' bursary of £10,000 and the use of a Defender 110 vehicle, which has been their mode of transport and home since they set off from Poole Harbour in September 2009.

Dr Catherine Souch, Head of Research and Higher Education at the Royal Geographical Society (with IBG), said: "This project, made possible through our partnership with Land Rover, focuses on one of the most challenging issues we face – the potential impacts of climate change in coastal regions. Atlantic Rising will now continue their unique journey up the east coast of the Americas to Canada, from where they will head back to the UK to complete their expedition."

The Atlantic Rising team, now arrived in Brazil, will continue to visit schools and interview climate change experts, continuing their project to connect, educate and give vulnerable communities a voice on sea level rise due to climate change. 

This is the second 'Go Beyond' Bursary run by the RGS-IBG on behalf of Land Rover, whose partnership with the Society has existed for more than 20 years.

Land Rover holds sustainability at the core of its business activity, including sponsoring partners such as RGS-IBG. Together with sister company Jaguar, Land Rover is investing £800m in sustainable technology which includes the development of lightweight material and electrification technologies. As part of Land Rover's commitment to sustainability, the manufacturing and mileage of the 110 Defender vehicle are being carbon offset through ClimateCare who run Land Rover's CO2 Offset Programme in the UK, France, The Netherlands, Belgium, Norway, Sweden, Austria and other international markets.

To keep up to date with the Atlantic Rising team please visit their website www.atlanticrising.org. For more information about the Go Beyond bursary please log on to www.rgs.org/grants and for more details concerning Land Rover's sustainability programme please visit www.landrover.com/ourplanet.

Notes to editors:

UK Schools involved:

Jordanhill School – Glasgow; Largs Academy – Ayrshire; Prestwick Academy – Prestwick; Tiree High School – Isle of Tiree; Chetwynde school – Cumbria; Cartmel Priory – Cumbria; Blackheath Bluecoat School – Greenwich; Cardinal Newman Catholic School – Hove; LSA Technology and Performing Arts College – Lancs; The Mosslands School – Liverpool; Bishop Vaughan Catholic School – Swansea.

The Capsule:

The buoy was designed by round the world yachtsman James Clarke and expertly made by engineer John McIntyre. The design was that of a spar-buoy that sits low in the water – the plastic hull ensures it is of no threat to shipping and no danger to wildlife.

Expedition team

Tim Bromfield – Tim graduated from Cambridge with a degree in Geography and has worked as a teacher in both London and Uganda. For the last 5 years he has been working at Accenture where he has led projects such as the Guardian's Katine project in Uganda. Until recently he has concentrated on building Accenture's sustainability practice. Desperate to swap his suit for sandals, Tim continues to work with the African Medical and Research Foundation.

Lynn Morris – Lynn finally settled in London working as a video journalist for the Press Association, after spending six years as a reporter in three different continents. She blames her wanderlust on a childhood spent between family in Kenya and Somerset. Lynn graduated from Cambridge in 2002 with a BA in Social Anthropology and also holds an MA in Visual Anthropology from the University of Manchester.

Will Lorimer - After leaving Cambridge University with a first class degree in Social Anthropology, Will went to film school in Manchester before working as a cameraman in Palestine, Poland and America. He has worked on productions for the BBC and Channel 4 as well as directing programmes for Five, National Geographic and the Discovery Channel. When not working, he usually bolts to the West Coast of Scotland for mountaineering and fishing expeditions.

Land Rover and The Royal Geographical Society (with IBG)

  • Land Rover holds environmental sustainability at the core of its business activity. Together with sister company, Jaguar, Land Rover is investing £800m in sustainable technology which includes the development of hybrid technology and the use of lightweight material.
  • The Royal Geographical Society (with IBG) is the learned society and professional body for geography and geographers. Established in 1830 to promote 'the advancement of geographical science', today the organisation is a dynamic world centre for geographical learning – supporting research, education, expeditions and fieldwork, as well as promoting public engagement and informed enjoyment of our world.
  • The Royal Geographical Society (with IBG) is Land Rover's longest standing Global Sponsorship Partner, whose relationship dates back over 20 years.
  • Land Rover's partnership with the Society has supported many other expeditions in challenging environments, to promote a wider understanding and enjoyment of geography and take the participants beyond their normal limits and boundaries. Last year's 'Go Beyond' bursary recipients travelled along the line of 50° North, connecting the stories of people living on this shared latitude.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20100330-capsule800.jpg

To view the video associated with this press release, please visit the following link: http://www.youtube.com/watch?v=0_6UTylMEVI

Contact Information