SOURCE: Message Systems

Message Systems

November 06, 2013 08:00 ET

Message Systems Announces First Mobile Engagement Platform for the Enterprise

Momentum Mobile to Connect Enterprise Applications and Mobile Devices With Secure, On-Premise Cross-Channel Messaging Solution for Email, Text and Mobile Push for Apps

COLUMBIA, MD--(Marketwired - Nov 6, 2013) -  Message Systems, the leader in digital messaging software, today unveiled Momentum Mobile, setting a new standard for enterprise mobile messaging power and flexibility. The number and type of devices that can receive and send messages is exploding, as are the number of new networks -- such as the Apple and Android push networks -- and apps for "over the top" messaging. At the same time, corporate customers expect access to their most needed applications and services with a seamless experience across whatever device they're using. Momentum Mobile enables companies to securely connect mobile devices and apps to corporate systems, while shielding firms from the development complexities and costs presented by the growing diversity of mobile devices, networks and protocols.

In an August 2013 Forrester Research report for CIOs entitled, "Wanted: Mobile Engagement Providers," analysts Ted Schadler and John McCarthy wrote "Building and delivering great mobile experiences will be the beating heart of your customer engagement strategy for the next 10 years... The result will be a new market for mobile engagement providers that will grow to $32.4B by 2018." Gartner, in a press release published October 8, 2013 entitled "Gartner Identifies the Top 10 Strategic Technology Trends For 2014," identified Mobile Device Diversity and Management, and Mobile Apps and Applications as the top two most important trends for the coming year. Based on this research, Message Systems sees mobile engagement as the primary challenge for the customer-facing organization today.

Momentum Mobile, being added to the Momentum product family today, creates the world's first proven, enterprise-class mobile middleware and cross-channel messaging platform. By centralizing all digital messaging channels on a single server or cluster, Momentum Mobile gives you the ability to do what no other mobile communications platform can: conduct secure, context-aware conversations with customers across email, text, chat and push notifications on all types of devices operating on a growing number of networks. With Momentum Mobile you can transform message content on the fly from one channel to another, orchestrate two-way customer dialogs in real time and have immediate access to cross-channel engagement data to drive personalization and new revenue offers.

"Momentum Mobile will enable our clients to more quickly rollout their mobile engagement strategies, and stay a step ahead of the extremely fast pace of change in the mobile world," said George Schlossnagle, president and CEO of Message Systems. "The challenge for the enterprise is engaging customers through whatever channel they prefer to use at any given time on whatever device they choose. Our enterprise-class solution has proven scalability, meeting the needs of the world's largest social networks and e-businesses, as well as major credit card companies, banks and telecom carriers. Few if any mobile messaging solutions are available on-premise today and Momentum Mobile fills a big void for corporate customers, such as financial institutions or airlines, who need to transmit customer proprietary data to mobile devices without relying on cloud services for push, text or email messages."

"With Momentum Mobile, we have full mobile messaging flexibility, and can support conversations in email, text or push notifications to accommodate campaign goals or customer preferences," said Davide Migliavacca, CTO at ContactLab. "Additionally, we're able to tailor routing policies and reliably deliver messages on time. This is critical since messages to our customers often involve time-sensitive information."

Momentum Mobile is available immediately, with several licensing options based on channel selections. Visit the Message Systems website for more information on Momentum Mobile.

About Message Systems
Message Systems solutions power many of the world's largest, most complex email, text and cross-channel messaging operations. Our solutions enable companies to integrate messaging with any number of data sources and applications in order to orchestrate real-time two-way customer interactions through any messaging stream. The result is more effective customer communication that boosts engagement, drives down costs, increases revenue and builds closer relationships. Message Systems is the leading provider of messaging infrastructure to the world's largest social networks and e-businesses, and many global leaders in banking, consumer technology and telecommunications. For more information follow us on Twitter @MessageSystems or go to messagesystems.com.

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