SOURCE: Message Systems

Message Systems

January 28, 2014 08:00 ET

Message Systems Helps Twitter Optimize Email Operations

Consolidating Email Operations on an Intelligent, Highly Scalable Message Systems Platform Enables Twitter to Better Engage With Their Users Through Email

COLUMBIA, MD--(Marketwired - Jan 28, 2014) - Expanding its position as the email technology provider of choice to the world's top social networks and e-businesses, Message Systems announced today that Twitter has standardized email operations on its software platform. Twitter has used email as a key channel for keeping users informed of activity happening within their circles of followers and across the wider universe of Twitter users. Message Systems will help Twitter optimize its email capabilities by providing far greater visibility into the ways its users respond to and interact with the messages they receive.

"It's a great honor to welcome Twitter into the community of Message Systems clients," said George Schlossnagle, president and CEO of Message Systems. "We're enthusiastic users of Twitter the service and admirers of Twitter the company here at Message Systems, so having this real-time communications platform adopt our software is truly gratifying. Large social networks and e-businesses face unique challenges in keeping their users engaged and informed, especially when they have a global user base as Twitter does. Message Systems is the first choice of companies like Twitter because our platform not only scales to handle billions-per-day messaging loads, but also provides unmatched flexibility that enables our clients to configure messaging workflows to support any business priority. We look forward to a long relationship with our friends at Twitter."

Message Systems technology enables enterprises and service providers to manage their entire customer messaging operations from a single point of control. A serious challenge for many companies is that the explosive growth of smartphones, social media and the mobile Internet is driving messaging traffic to spectacular new heights. Companies that cannot effectively manage these unprecedented volumes often face problems with high spam rates, declining engagement, lower retention and lost revenue. Message Systems addresses these challenges, enabling even very large service providers like Twitter to manage surging messaging volumes, and support the kind of near real-time, two-way email interactions that users expect today.

About Message Systems
Message Systems solutions power many of the world's largest, most complex email, text and mobile app messaging operations. Our solutions enable companies to integrate messaging with any number of data sources and applications in order to orchestrate real-time two-way customer interactions through any messaging stream. The result is more effective customer communication that boosts engagement, drives down costs, increases revenue and builds closer relationships. Message Systems is the leading provider of messaging infrastructure to the world's largest social networks and e-businesses, and many global leaders in banking, consumer technology and telecommunications. For more information follow us on Twitter @MessageSystems or go to messagesystems.com.