SOURCE: Message Systems

November 28, 2006 10:41 ET

Message Systems Incorporates Goodmail Systems CertifiedEmail Capability to Further Increase Email Deliverability and Message Integrity for Customers

With CertifiedEmail, Message Systems Improves Customer's Click-Through Rates and Conversions by as Much as 30%

COLUMBIA, MD -- (MARKET WIRE) -- November 28, 2006 -- Message Systems, an email software solutions provider, today announced that Message Systems' high performance email solution now supports CertifiedEmail messages. Created by Goodmail Systems, CertifiedEmail is a trusted class of email that assures deliverability and automatically renders links and images for accredited senders through best sending practices.

Message Systems' MTA was designed for ISPs, ESPs and large organizations, such as portals, that handle large volumes of email and consider email deliverability business-critical. With the addition of the ability to imprint outbound messages with CertifiedEmail tokens, Message Systems' email software solution further assures email deliverability and elevates message integrity for its customers by routing messages directly to the server level inbox, with all links, images, and branding intact. Messages are also presented to the user with a unique icon assuring message authenticity while providing the sender with another level of differentiation.

"Message Systems' MTA provides unmatched email deliverability and a level of functionality unavailable on any other system," said Barry Abel, Message Systems' vice president of field operations. "Now with CertifiedEmail sending capability, our customers can deliver more messages with links and images intact and with a stamp of trust from Goodmail, one of the most respected names in the business."

With new case study data to support improvements in click-through rates and conversions as much as 30%, CertifiedEmail is emerging as a necessary gold standard in email marketing communications. The system leverages a network of partners at all levels of the email ecosystem and depends upon high-volume email server solutions to achieve results.

"We're delighted that Message Systems is now able to support both outbound imprinting and inbound validation of CertifiedEmail," said John Ouren, senior vice president of sales and business development for Goodmail Systems. "Volume email senders looking to renew trust, assure deliverability, and restore message integrity would be very well-served to look at the Message Systems' MTA with its new CertifiedEmail capability."

Goodmail is conducting a webinar on November 29th, 11AM Pacific/2PM Eastern with David Daniels, JupiterKagan's preeminent email industry analyst, who will present on The State of Deliverability. Attendees will also learn how leading brands get their messages to reach the inbox with links and images enabled. To register for this event, go to http://www.goodmailsystems.com/webinars/index.php?src=msgsys.

About Message Systems

Founded in 1997, Message Systems is a worldwide provider of email software solutions and services for email service providers (ESPs), Internet service providers (ISPs) and large enterprises that need to manage the delivery of large amounts of email. Through a combination of technology, partnerships and intellectual capital, Message Systems offers a family of software solutions and services that address the email infrastructure and deliverability needs for organizations ranging from regional businesses to the Global 2000. With the most powerful Message Transfer Agent (MTA) on the market supporting more than 100,000 concurrent connections per server, Message Systems gets millions of unique messages to the right place at the right time. Headquartered in Columbia, Maryland, Message Systems has a network of channel partners in North America, Europe and Asia. For more information, go to http://www.messagesystems.com.

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