SOURCE: Message Systems

Message Systems

April 17, 2013 08:00 ET

Message Systems Propels Twoo Into the Lead as World's Fastest Growing Social Discovery Site

Industry-Best Scalability and Performance With Message Systems Platform Enables Twoo to Readily Handle Surging Messaging Volumes as Site Traffic Hits 10 Million Unique Monthly Visitors

COLUMBIA, MD--(Marketwired - Apr 17, 2013) -  Reinforcing its standing as the global leader in digital messaging software, Message Systems announced today that the popular social discovery site Twoo has standardized on the Momentum platform. In less than two years, Twoo has grown to become the world's fastest-growing social discovery destination, establishing itself as a leader in this highly competitive space with more than 10 million unique monthly visitors. With its unlimited scalability and high-volume capabilities, the Momentum platform from Message Systems has played a key role in Twoo's growth, enabling it to smoothly handle the surging email traffic that has accompanied its fast-expanding member base. Momentum's industry-best sending speeds have also benefited Twoo, enabling the site to emulate real-world social interaction through active, nearly instant communication between members. Moreover, choosing the Message Systems solution ensured the innovative social discovery site had the infrastructure to support a fast-growth model from the start.

Setting itself apart from the conventional personals services that pair users based on pre-selected criteria, Twoo made an immediate impact in the social discovery category after launching in May 2011. The site attracted nearly four million unique monthly visitors in its first eight months, and that traffic has more than doubled in the past year. Eclipsing the mark of 10 million unique monthly visitors catapults Twoo to a position at or near the very top of the comScore rankings for social discovery -- challenging long-established players in the category. The company's popular mobile apps for iPhone and Android, which connect people in real time based on their locations, have further enhanced the integral role of messaging to the brand experience. In fact, due to the proliferation of mobile devices, email and other forms of messaging have become the channel through which a growing number of interactions takes place. Companies unprepared for an explosion of traffic from users accessing services on their handhelds are likely losing out on revenue while simultaneously driving up messaging-related costs.

"The Message Systems platform helped us to scale as we began to transition the company from its startup phase," said Nick Lisher, marketing director at Twoo. "We are now capable of sending several million messages on a daily basis, which allows us to grow while still meeting our members' expectations for fast and reliable message-based interactions."

Message Systems provides high-performance messaging software that gives businesses of all sizes, from startups to enterprises, the foundation to manage explosive growth in message-based communications across a variety of channels. Addressing the challenges of viral growth, especially in the social media space, is often the difference between staking out a solid leadership position or losing market share to more forward-thinking competitors. Many startups that rely on commodity open source infrastructure or cloud email services encounter difficulties when email loads approach the millions-per-day level. The Message Systems Momentum platform is built from the ground up to handle massive traffic loads, providing the performance and flexibility needed to respond to rapid growth.

"We're thrilled to see Twoo establishing itself as a top-tier social discovery destination with the Momentum platform as its messaging engine," said George Schlossnagle, president and CEO of Message Systems. "When you're transitioning from startup mode to global brand, the last thing you need is to have to stop and retool your critical infrastructure to cope with accelerating growth. Time and again we've helped businesses get their messaging strategy right from the very beginning, so that they don't need to rebuild as they grow. That's the unique capability that Message Systems provides. We look forward to continued success for Twoo with the Momentum platform as its messaging backbone."

About Message Systems
The global leader in digital messaging software, Message Systems offers solutions and services that address the customer communications needs of today's most innovative companies. Telecommunications carriers, ISPs, marketing services providers, cloud computing firms and social media companies rely on Message Systems software to power the message-based communications driving their critical business initiatives. Providing unmatched delivery speeds, unlimited scalability and highly reliable inbox performance, Message Systems solutions get billions of unique messages to the right place at the right time every day through the full range of channels: email, SMS/MMS text messaging and IM chat. Founded in 1997, the company is headquartered in Columbia, Maryland. For more information, go to messagesystems.com or call 877.887.3031.

About Twoo.com
What makes Twoo special, and sets it apart from its competitors, is that it's free to use, and it features innovative matchmaking algorithms that bring you closer to the people you want to meet. The site features an enormous number of active and real members; 2 million active users every single day. Twoo.com is available in 38 languages and attracts over 10 million monthly unique visitors (comScore, February 2013).

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