SOURCE: Message Systems

April 03, 2007 11:13 ET

Message Systems Selected by Komunik for New Konversation Email Marketing Solution

Message Systems Email Software Solution Ensures High Deliverability, Throughput and Scalability for Canada's Leading Permission-Based Email Marketer

COLUMBIA, MD -- (MARKET WIRE) -- April 3, 2007 -- Email solutions provider Message Systems announced today that Komunik, a leading provider of end-to-end solutions for relationship marketers, has selected the Message Systems email software solution for its new Konversation Email Marketing Solution.

Konversation, Komunik's modular technology platform, is designed to optimize and integrate business processes and manage relationship marketing activities. Its Email Marketing module is a state-of-the-art web-based solution that enables marketers to create campaigns, manage templates, manage contact lists, organize contents, build segments for targeted messaging and deploy highly personalized messages. It also includes advanced capabilities for behavior tracking and campaign reporting.

"We built Konversation Email from the ground up to serve corporate marketers who need a fast, dependable email delivery platform for their high-volume, high-visibility email campaigns," said Fernando Falcao, director of Technology for Komunik. "Although we had experience developing a proprietary Message Transfer Agent for our first email solution, we decided to speed up Konversation's time to market by incorporating a proven third-party, comprehensive email solution."

After evaluating several popular email solutions on a number of technology, service and business parameters, Komunik selected Message Systems. "We're confident that we've not only chosen the most advanced and complete email solution available today, but that we've also entered into a long-term partnership with a highly respected and knowledgeable company that responds quickly to our requests," said Falcao.

With Canadian marketers rapidly embracing e-marketing and becoming savvy about deliverability issues, it was important for Komunik to increase message throughput and optimize deliverability. "Because Message Systems makes it their business to stay abreast of each ISP's sending requirements, we are in an excellent position to ensure that a very high percentage of our clients' messages will reach their customers," said Falcao. "We are also experiencing a 10-fold increase in message throughput over our previous email solution, which allows us to approach all email marketers with heightened confidence."

Message Systems' ease of integration into the Konversation platform was evident during implementation. "We were able to integrate the Message Systems email software solution quickly using its Java SDK. In fact, the implementation took several days less than we had anticipated," said Falcao. "Moreover, Message Systems' programming hooks and APIs allow us to effortlessly integrate with other third-party and proprietary solutions now and in the future."

Konversation runs in a virtualized clustered environment for high availability, load balancing and scalability. "Message Systems also met our requirement for a solution capable of taking full advantage of a clustered infrastructure to help us adjust to our clients' growing demands," said Falcao.

Other factors that influenced Komunik's decision to incorporate the Message Systems email software solution were its real-time analytics and reporting functions, the ability to set thresholds and its automatic response to ISP messages.

"Komunik has proven that traditional relationship marketing can be strengthened with a well-executed email campaign component," added Barry Abel, vice president of field operations for Message Systems. "We are thrilled to welcome Komunik as a new customer and look forward to a long and prosperous partnership."

Komunik is the Canadian leader in permission-based email marketing. Among its Fortune 1000 customers are Air France, IKEA, ING Direct, L'Oreal, Reader's Digest and Suzuki.

About Komunik

Komunik is a provider of end-to-end solutions for relationship marketers. Through technology innovation, Komunik helps Fortune 1000 companies increase their control of the marketing environment. Komunik provides marketers with world-class expertise and support for multi-channel activities and business process optimization. Komunik's value proposition includes: Marketing Programs Outsourcing, Email Marketing, Interactive Marketing and Variable Printing Solutions. The Company's proprietary technology provides a flexible feature set to meet marketers' demands. Konversation, a modular technology platform, is designed to optimize and integrate business processes and relationship marketing activities. More information about Komunik is located at

About Message Systems

Founded in 1997, Message Systems is a worldwide provider of email software solutions and services for email service providers (ESPs), Internet service providers (ISPs) and large enterprises that need to manage the delivery of large amounts of business-critical email. Through a combination of technology, partnerships and intellectual capital, Message Systems offers a family of software solutions and services that address the email infrastructure and deliverability needs for organizations ranging from regional businesses to the Global 2000. With the most powerful Message Transfer Agent (MTA) on the market supporting more than 100,000 concurrent connections per server, Message Systems gets millions of unique messages to the right place at the right time. Headquartered in Columbia, Maryland, Message Systems has a network of channel partners in North America, Europe and Asia. For more information, go to

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