SOURCE: MessageMedia


October 15, 2015 07:00 ET

MessageMedia Reports Strong Momentum, Growing Demand for Global Messaging Services

Company Counts New Product Offerings, Key Executive Appointments and New Customers Among Year-to-Date Successes

SAN FRANCISCO, CA--(Marketwired - Oct 15, 2015) - Leading global business mobile messaging provider, MessageMedia, today announced details of its robust growth achieved throughout 2015. From expanding its award-winning line of products that enhance how companies engage customers, to adding new clients and expanding its executive team, MessageMedia has built significant momentum leading into 2016.

"Since our launch in 2000, MessageMedia has remained on the forefront of innovation in the mobile communications space, developing the most cutting-edge advancements in SMS messaging," said Mark Rothert, U.S. President of MessageMedia. "Through these innovations, we have helped thousands of customers integrate SMS into their business to enhance their administrative and call center workflows, enable marketing teams to increase engagement and conversions, and enable companies across all industries to adopt new business models. Our strong performance in 2015 thus far demonstrates our ability to address the market need for enhanced global communications and provide the industry-leading SMS solutions to meet this growing demand."

Client Growth
As MessageMedia continues to help organizations around the world capitalize on the power of SMS to grow their businesses, the company has welcomed many large, global companies representing a wide range of industries, including retail, healthcare, transportation, telecommunications and entertainment. Among the new clients MessageMedia added in 2015 are a major department store chain, one of the world's leading professional services organizations, a leading nonprofit medical care facility, a leading managed healthcare company and a global financial services firm.

Each of these companies benefits from MessageMedia's two-factor authentication to ensure the security of their SMS communications and mitigate security breaches. Crucial to their decision to work with MessageMedia was the company's partnership with the RSA Secured Partner Program. Though this partnership, RSA Authentication Manager users can leverage MessageMedia for the delivery of one-time passwords via text messages for on-demand authentications and benefit from MessageMedia's 100 percent up-time messaging gateway.

MessageMedia has also welcomed new customers in the government space. These include a state government using SMS to convey health benefits exchange notifications, a county health and human services department using SMS to communicate with program beneficiaries and a city government leveraging SMS technology for its emergency alerts. These local governments selected MessageMedia due to its extensive experience in the government sector, credibility and proven partnership model that makes it the SMS solutions provider of choice for governments around the world.

Product Expansion
Key to MessageMedia's ongoing success is its ability to stay ahead of the competition and deliver new innovations in the SMS space. Having pioneered two-way text messaging business services 15 years ago, the company continues to lead the field in creating next-generation SMS functionality. Since the beginning of 2015, the company has introduced several new solutions to further enhance how its clients leverage SMS communications. The company's newest products include:

  • SMS-enabled Long Numbers: With SMS-enabled long codes, companies can add the power of text messaging their existing ten-digit voice numbers. This product facilitates a unified approach to communications while leveraging the local area code numbers in which companies have invested and that their customers are already familiar with.
  • SMS-enabled Toll-free Numbers: Customers can send SMS messages to or from 800 or other toll-free numbers, improving customer engagement and the user experience by eliminating wait times and reducing call center costs while interacting with customers via their preferred channel (SMS, voice, or a combination of the two).
  • Multi-modal failover: MessageMedia helps companies eliminate failed messages due to network-related issues, such as short code blocking; with account-level logic, failed messages are automatically re-routed to alternate channels to ensure delivery.

Executive Appointments
MessageMedia's ability to provide the latest technological advancements and utmost level of service are due to its highly qualified team of SMS pioneers and leading experts in the field. To further ensure the company's ability to meet rapidly growing demand for its solutions, MessageMedia made five high-level additions to its team:

  • Tom Bleers, Director of Sales
  • Cameron Buckley, Executive Director, Sales & Marketing
  • Audrey Dowd, Director of Global Marketing
  • Brian Ford, Director of Business Development
  • Bob Kimball, Director of Strategic Partnerships
  • Matthew Varley, Chief Operating Officer

Each brings extensive experience in the technology-based media services and will be instrumental in growing MessageMedia's global footprint and expanding its product offerings in the coming months and years.

Looking Forward
"MessageMedia has undergone remarkable growth since our beginnings in 2000; we now serve more than 15,000 customers around the world," said Rothert. "Overall, 2015 was a significant year for us, expanding by every measure possible and welcoming the individuals who can ensure our continued success far into the future. As MessageMedia continues to extend the possibilities of how SMS can enhance business, we anticipate continued growth and positive results throughout 2016 and beyond."

About MessageMedia
MessageMedia is Australia's largest business mobile messaging service provider, and a leading player globally with significant market share in the U.S., U.K. and New Zealand. Through its reliable and innovative IT solutions and award-winning customer service, MessageMedia helps businesses of all sizes deliver business efficiencies, improve customer engagement and increase revenue via the power of mobile messaging. MessageMedia provides a comprehensive range of mobile messaging solutions and consulting for businesses across almost every industry, including: alerts and notifications; appointment reminders; billing and payments; marketing; staff and rostering. Connect with us: Website | Twitter.