SOURCE: MetaCarta

September 24, 2007 09:00 ET

MetaCarta Announces Local Alerts Service for Online Publishers

Geographic Search Hyper-localizes Content to Capture Local Ad Revenues

CAMBRIDGE, MA--(Marketwire - September 24, 2007) - MetaCarta®, Inc., the leading provider of geographic information retrieval and search solutions, today announced the MetaCarta Local Alerts Service for Publishers, the industry's first solution that notifies users when there is new content that mentions the places they care about most. Local Alerts inform people about news stories, classified ads, community events, restaurant reviews and even social media, related to their favorite city, town, or neighborhood. Online publishers can now deliver geo-targeted content to users regardless of where they live, work or play. Local Alerts draws users back to the publisher's site for repeat visits, substantially increasing user frequency and page views metrics, enabling publishers to better capture local advertising dollars and maximize advertising rates.

MySanAntonio.com is the first organization to offer this free service to their readers (see today's related announcement "MySanAntonio.com Partners with MetaCarta to Deliver Neighborhood News via Email"). MySanAntonio.com is a partnership between the San Antonio Express-News, a Hearst Corporation newspaper, and KENS 5, a CBS affiliate. The site incorporates Express-News content and KENS 5 video. More than 1.4 million unique visitors come to the site per month, averaging more than 25 million page views monthly.

According to The Kelsey Group's Global Directories Forecast 2007, advertising revenues from print Yellow Pages, Internet Yellow Pages (IYP) and Local Search will grow from $30.6 billion in 2006 to $38.9 billion globally in 2011, representing a 4.9 percent compound annual growth rate (CAGR). The online segment, which comprises IYP and local search advertising, is expected to grow from $4.1 billion in 2006 to $11.1 billion globally in 2011 (22.3 percent CAGR).

"Users want personalized services because they save them time and effort while delivering them the specific content they want. Advertisers want to improve the targeting of their promotions to people in specific geographic areas because it yields results far superior to those that are not targeted. Local Alerts satisfies these desires in a manner that is easy for people to use, easy for advertisers to understand and have confidence in and easy for publishers to implement," said Rick Hutton, Vice President of Content Services at MetaCarta. "Local Alerts offers publishers a fully branded service that creates a sticky environment that is custom designed to attract new readers and retain existing readers."

Features of Local Alerts for publishers include:

--  Personalized Geo-Targeted Content Delivery - Site visitors can receive
    personalized content that discusses the places and locations they designate
    as important.
--  Automatic Geographic Data Extraction - Local Alerts identifies the
    places mentioned in unstructured content, in real time, making it easy to
    deliver it to specific users.
--  Registration-based service - Local alerts is a registration-based
    service that enables a one-to-one relationship with users.
--  Flexible Implementation - The solution comes with a registration-based
    system or easily integrates to existing registration and email systems.
--  Outsourced Solution - Software-as-a-service (SaaS) model offers rapid
    implementation and on-demand scalability.
    

About MetaCarta

MetaCarta, Inc., is the leading provider of geographic search and referencing solutions. MetaCarta products make data and unstructured content "location-aware" making that information geographically relevant. Using a map interface, these innovative solutions make it possible for customers to discover, visualize, and act on important location-based information. Founded by a team of MIT researchers in 2001, MetaCarta is privately held, with U.S. headquarters in Cambridge, Massachusetts and offices in Vienna, Virginia and Houston, Texas and resellers worldwide. For more information, please visit www.metacarta.com MetaCarta Resource Center.

MetaCarta is a trademark of MetaCarta, Incorporated. All other product or corporate references may be trademarks or registered trademarks of their respective companies.

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