SOURCE: MetaCarta

April 28, 2008 09:00 ET

MetaCarta, eMagine Team to Launch Revitalized metacarta.com Website

New Site Wins With Clear Presentation, Efficient Lead Generation

CAMBRIDGE, MA and TAUNTON, MA--(Marketwire - April 28, 2008) - MetaCarta®, Inc., the leading provider of geographic search and referencing solutions, and eMagine™, a leading Web design/hosting and marketing consultancy, today announced the launch of MetaCarta's revamped website after an intensive 3-month joint project (view it at www.metacarta.com).

MetaCarta's existing site was outdated both stylistically and in terms of presenting the company and its current product set. The site also had never been properly optimized for search engine visibility, so its lead-generating capability was insufficient to support MetaCarta's revenue growth.

The eMagine-MetaCarta team set out to correct these problems using a clean, attractive design that clearly presents the company's offerings -- including live homepage access to NewsMap, one of its hosted services. The new site organizes MetaCarta's wealth of pre-existing content, with balance across its several disparate audiences. Prior to launch, eMagine employed its search engine optimization (SEO) science to ensure the site's clear visibility to the major search engines.

According to Claudine Bianchi, MetaCarta's VP - Marketing: "We were pleasantly surprised by eMagine's management of our project: their process is clear-cut, well thought out, and iterative without being burdensome. And the result quite literally speaks for itself; the site has received nothing but positive feedback, and our online lead generation is up by more than five times."

Bill Gadless, eMagine's President, stated: "MetaCarta's unique technology combines geographic search and geographic tagging capabilities so users can find content about a place by viewing results on a map. Their innovative solutions make it possible for customers to discover, visualize, and act on important location-based information and news. The company has been listed in Red Herring's Top 100 Private Companies and is a 2-time KMWorld Trend-Setting Products award winner. We are proud to have assisted the online marketing of such a leading-edge, quality company."

About MetaCarta

MetaCarta, Inc. is the leading provider of geographic search and referencing solutions. MetaCarta products make data and unstructured content "location-aware," making that information geographically relevant. Using a map interface, these innovative solutions make it possible for customers to discover, visualize, and act on important location-based information. Founded by a team of MIT researchers in 2001, MetaCarta is privately held, with US headquarters in Cambridge, Massachusetts and offices in Vienna, Virginia and Houston, Texas and resellers worldwide. For more information, please visit www.metacarta.com.

About eMagine

EMagine™ is New England's leading Web design and Web marketing consultancy for B2B companies, tracing its origins to the dawn of the Internet age in 1995. Its services include Web strategy, website design and hosting, search engine marketing, content management and email marketing. eMagine's forté is helping clients achieve real business results from a total Web marketing effort. The company's blog (http://www.b2bwebstrategy.com/) provides industry thought leadership on the full spectrum of B2B Web marketing. Further information may be found by visiting www.emagineusa.com or by calling 877-530-7993.

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