SOURCE: MetaCarta

May 14, 2007 09:00 ET

MetaCarta Partners With Clickability to Make Web Content Location-Aware

Partnership Will Allow Publishers to Localize, Personalize and Monetize Content

CAMBRIDGE, MA -- (MARKET WIRE) -- May 14, 2007 --MetaCarta®, Inc., the leading provider of geographic search solutions, today announced a partnership with Clickability, the leading single source provider of on-demand web content management software. MetaCarta's Geographic Text Search (GTS) technology will expand Clickability's award-winning web content management platform, by adding geographic relevancy to a publisher's content enabling publishers to localize, personalize and monetize content.

MetaCarta's GTS technology identifies implied and explicit references to geographic locations within documents, assigns latitude/longitude coordinates to the references, and indexes the document, all while being displayed on a map, will be offered to Clickability customers using its on demand cmPublish content management platform. With an emphasis on ease-of-use for non-technical users and sophisticated features for advanced users, cmPublish supports the entire content lifecycle including the ability to deliver, interact, measure, and adapt.

"By using cmPublish, web publishers have direct access to data about how users are interacting with the site, and can quickly adapt to make the site more interactive and targeted to their audience," said John Girard, CEO, Clickability. "With the addition of MetaCarta's technology, publishers will be able to present content, media and visitor relationships with geographic relevance. This will have an immediate impact on cross-site browsing to increase page views and foster community growth by making it easier for online visitors to find one another."

"We are thrilled to be working with Clickability to add another dimension with geography," said John Donnelly III, Vice President Worldwide Sales and Field Operations at MetaCarta. "Clickability is one of the premier suppliers of web publishing solutions and has some of the most progressive and visionary publishers as their customers."

About Clickability

Clickability is the leading single source provider of on-demand web content management software, delivering award-winning, fully integrated hosted solutions to the top names in the publishing and enterprise worlds. Clickability's solutions are in use by more than 400 publishers including: The Wall Street Journal, CNN Interactive, and Time. Clickability is headquartered in San Francisco. For more information about the company, visit www.clickability.com or call 415-575-5125.

About MetaCarta

MetaCarta, Inc., the leading provider of geographic search solutions. MetaCarta products make data and unstructured content "location-aware" making that information geographically relevant. These innovative solutions make it possible for customers to discover, visualize, and act on important location-based information. Founded by a team of MIT researchers in 2001, MetaCarta is privately held, with US headquarters in Cambridge, Massachusetts and offices in Vienna, Virginia and Houston, Texas and resellers worldwide. For more information, please visit www.metacarta.com .

MetaCarta is a trademark of MetaCarta, Incorporated. All other product or corporate references may be trademarks or registered trademarks of their respective companies.

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