SOURCE: Metamarkets


November 28, 2012 09:00 ET

Metamarkets and DataSift Partner to Deliver Streaming Analytics for Social Data

New Partnership Unlocks Strategic Insights Across Social Data and Big Data

SAN FRANCISCO, CA--(Marketwire - Nov 28, 2012) - Metamarkets, a leader in big data analytics for web-scale companies, and DataSift, the leading social data platform company, today announced that the two companies are partnering to unlock the combined power of social data and big data analysis for large scale transaction streams. By bringing together social and operational business data, enterprises can leverage strategic insights from a new perspective, such as gauging social sentiment on the latest product launch, to inform product planning or to uncover new revenue opportunities. Through the partnership, Metamarkets becomes one of the first companies to join DataSift's new data destination marketplace, and together they will deliver DataSift's enterprise social data through Metamarkets' intuitive, real-time analytics application, creating real business value for users and increasing ROI.

Today's organizations produce an overwhelming amount of public and private data as a result of the socialization of consumer transactions -- making online purchases, posting updates to social networks, uploading photos or videos or simply clicking online advertisements. By combining the power of Metamarkets' real-time streaming data capabilities and DataSift's state-of-the-art filtering technology, businesses can now easily aggregate, filter and analyze real-time and historical social data to gain deeper and previously undiscoverable insights into trends, enabling them to take immediate action. The integration of these two leading cloud platforms through Metamarkets Pipes and DataSift Push will provide a seamless experience for companies to get up and running with this powerful analytics solution in just minutes.

"Today's world relies more heavily than ever on mobile applications and social media data. The generation of these data streams is resulting in the highest volumes of data we have ever seen. Having the ability to analyze these streams in real-time empowers customers by unlocking hidden revenue opportunities and enhancing operational awareness. Together with DataSift, we are enabling organizations to bring together social data with other data across their enterprise to drive business decisions," said Michael Driscoll, CEO, Metamarkets.

"Social data can provide valuable business insight, but only if companies can filter and analyze that data in real-time to drive immediate action," said Rob Bailey, CEO, DataSift. "We are excited to have Metamarkets join DataSift's new data destination marketplace, enabling companies to leverage social data insights to inform their strategic planning and decision making processes."

Metamarkets' and DataSift's joint streaming analytics solution for social data is now available. Michael Driscoll, Metamarkets' CEO, will highlight the partnership at AWS re: Invent, Amazon Web Services' largest customer and partner conference, on Wednesday, November 28 at 3:25-4:15 p.m. PT during the panel titled "High Performance in the Cloud."

To find out more about Metamarkets, please visit and follow them on Twitter @metamarkets. To find out more about Datasift, please visit and follow them on Twitter @datasift. 

About Metamarkets
Metamarkets is pioneering a revolutionary approach to big data analytics. The groundbreaking solution offers business users the power and scale of the cloud to achieve fast insights across Big Data. Metamarkets enables a dramatic increase in revenue, improved user engagement, and the ability to avoid operational surprises by providing its customers with real-time insight across billions of records, while eliminating the need to integrate multiple disparate software solutions. To find out more about the San Francisco-based company's industry-leading analytics platform, please visit

About DataSift
DataSift Inc. is the leading social data platform, enabling companies to aggregate, filter and extract insights from the billions of public social conversations on Twitter, leading social networks and millions of other sources. DataSift provides access to both real-time and historical social data to uncover insights and trends that relate to brands, businesses, financial markets, news and public opinion. Key investors include Scale Venture Partners, GRP Partners, and IA Ventures. DataSift has offices in San Francisco, New York, Chicago, and Reading, U.K. For more information, visit and follow us on Twitter @datasift.