SOURCE: Metamarkets


January 21, 2015 09:00 ET

Metamarkets Launches Facet: A Revolutionary UI for Unlocking Insights Within Programmatic's High-Dimensional Data

The Ease of Excel, the Flexibility of SQL & the Scale of Hadoop in One Interface

SAN FRANCISCO, CA--(Marketwired - Jan 21, 2015) - Metamarkets, the leader in analytics infrastructure for programmatic marketing, today launched Facet, a breakthrough interface that brings the insights of data scientists to the fingertips of any business user. With the ability to access billions of data points in real time from the cloud, Facet makes it easy to explore the relationships between data sets and uncover narratives in high-dimensional data.

Traditional reporting solutions provide quick answers to predefined questions, yet because they weren't designed for the scale of programmatic data, they fail to identify why something is happening. Determining causality requires the ability to explore relationships across dozens of data dimensions, a process that until now could only be done with the help of a SQL-trained analyst or data scientist. Facet gives anyone in the company -- from the summer intern to the CEO -- the freedom to find these answers on their own with just a few clicks, no PhD required.

"Since founding Metamarkets, our mission has been to give non-developers the same power to explore data that I had as a data scientist," said Mike Driscoll, CEO & Co-Founder, Metamarkets. "Facet enables everyone in an organization, from account managers to external partners, to be data-driven. This kind of frictionless data access not only saves time, it has helped our clients accelerate past the competition and become industry leaders."

By pairing an extremely flexible front end with Metamarkets' award-winning, Druid-powered backend, Facet overcomes the limitations of analytics tools that weren't built for the scale and complexity of the programmatic era. Facet is available today for all Metamarkets clients and hundreds of their partners. Visit the Metamarkets blog to learn more.

"One of the keys to a vibrant ad marketplace is to give your clients and partners reporting that's powerful, flexible, and generates insights that helps you better understand your business," said Janae McDonough, Senior Director, MoPub at Twitter. "In 2012 MoPub became the first exchange to standardize our internal and external analytics through Metamarkets, which is why we're so excited to bring Facet to our teams and to hundreds of our clients and partners."

"The reports that most exchanges and SSPs provide to premium publishers are far too basic," said Anthony Hitchings, Digital Advertising Operations Director at the Financial Times. "They haven't kept pace with the rising level of sophistication on the sell side. With Facet, Metamarkets is helping the industry fix that. The Facet interface is like a pivot table on steroids -- it allows our team to quickly drill deep into our data, connect the dots and identify new revenue opportunities. That gives us added confidence in our digital strategy."

About Metamarkets
Metamarkets provides analytics infrastructure that powers leading-edge innovators in programmatic advertising such as Twitter, Millennial Media, OpenX, and News Corp. Our SaaS platform empowers teams with real-time analytics to maximize performance, identify new opportunities as they happen, and drive engagement with clients and partners. With offices in San Francisco and New York, Metamarkets is backed by Khosla Ventures, Village Ventures, IA Ventures, and True Ventures. For more information, please visit

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