SOURCE: Metamarkets


May 21, 2013 03:01 ET

Metamarkets Named a Finalist for the 2013 Red Herring Top 100 North America Award

Online Advertising Analytics Leader Recognized for Technological Innovation and Strength of Management

SAN FRANCISCO, CA--(Marketwired - May 21, 2013) - Metamarkets, the leader in real-time analytics for online advertising, announced today it has been selected as a finalist for Red Herring's Top 100 North America award, a prestigious list honoring the year's most promising private technology ventures from the North American business region.

Metamarkets is designed to address the rapidly growing market of online advertising, including programmatic buying (also known as real-time bidding, or RTB), which now generates petabytes of live streaming data everyday. Legacy analytics solutions are unable to analyze this massive flow of data and derive actionable business insights from it. Architected from the ground-up to ingest and analyze massive amounts of live data in real-time, Metamarkets gives buyers and sellers of programmatic advertising, such as publishers, ad exchanges and demand-side platforms, immediate visibility into their entire trading system. Now, digital marketers can make game-changing decisions on live information, as it unfolds, in a matter of seconds.

"Metamarkets empowers companies to manage and glean insight from the very high volumes of data generated on an ongoing basis in online advertising, giving businesses real-time information in the moment so decisions can be as timely and informed as possible," said Michael Driscoll, CEO, Metamarkets. "We are honored to have been named a finalist for Red Herring's distinguished Top 100 North America award, and look forward to continuing to grow and expand so we can offer an even broader set of tools and capabilities to our clients with our cloud-based analytics solution."

"2013 will be remembered as a special vintage. The finalists list confirms the excellent choices made by entrepreneurs and VCs and the start-ups' solid roots in corporate America, embracing their innovations. By all metrics, it emphasizes the United States' entrepreneurial excellence," said Alex Vieux, publisher and CEO of Red Herring.

Red Herring has been selecting the most exciting and promising start-ups and "scale ups" since 1995. Finalists are still evaluated individually from a large pool of hundreds of candidates based across North America. Twenty major criteria underlie the scoring and process. They include, among others: the candidate company's addressable market size, its IP and patents, its financing, the proof of concept, trailing revenues and management's expertise. Each company goes through an individual interview after filling out a thorough submission, complemented by a due diligence. The list of finalists often includes the best performing and prominent companies of that year.

This unique assessment of potential is complemented by a review of the company's actual track record and standing, which allows Red Herring to see past the "buzz" and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.

Finalist selections for the 2013 edition of the Red Herring 100 North America award are based upon technological innovation, management strength, market size, investor record, customer acquisition and financial health. During the several months leading up to the announcement, hundreds of companies in the fields of security, Web 2.0, software, hardware, life sciences, cloud, mobile and others completed their submissions to qualify for the award.

Finalists are asked to present their winning strategies at the Red Herring North America Forum in Monterey, Calif., May 21 to 23, 2013. The Top 100 winners will be announced at a special awards ceremony the evening of May 23 at the event.

Please follow the Red Herring conference at hashtag #RedHerring100.

About Metamarkets
Metamarkets is the premier visual analytics engine for real-time marketing data. Its cloud-based service gives buyers and sellers of digital advertising the ability to spot trends, drill down on data, visualize insights, and make decisions. This is achieved by ingesting and analyzing vast amounts of transactional data in real-time, as events are unfolding, and presenting this information through an intuitive, interactive visual interface. Metamarkets' scalable software-as-a-service (SaaS) solution offers rapid deployment and hands-free management, without burdening your internal teams. It is the first truly scalable analytics service for real-time advertising, including web display, video, and mobile, with a turnkey solution to convert data into revenues.

Metamarkets is headquartered in San Francisco and backed by Khosla Ventures, IA Ventures, and True Ventures. For more information, visit or follow @metamarkets on Twitter.

Contact Information

  • For more information, please contact:
    Stacey Collins Burbach
    The Concept Agency for Metamarkets
    Phone: 602-279-1137
    Email: Email Contact