SOURCE: Metamarkets


August 13, 2013 03:01 ET

Metamarkets Strengthens Executive Team With Advertising Technology Veterans

Real-Time Analytics Leader Adds Ron Claypool as VP of Client Services and David Hertog as VP of Marketing

SAN FRANCISCO, CA--(Marketwired - Aug 13, 2013) - Metamarkets, the leader in real-time analytics for online advertising, announced today it has hired two executives with deep experience in the ad technology space. Ron Claypool joins as VP of Client Services and David Hertog joins the company as VP of Marketing.

"Ron's expertise leading services teams for the Rubicon Project maps well to our expanding operational needs and dedication to our clients' success," said Michael Driscoll, CEO, Metamarkets. "David helped build two of ad tech's leading brands, Admeld and DoubleClick, and elevated the industry conversation around programmatic media. He is uniquely qualified to tell our story."

As Vice President of Client Services, Ron leads the company's partner sales team and drives revenue through large scale, strategic partnerships. He is also responsible for client services, including client on-boarding, sales operations and account management.

Ron brings to Metamarkets more than 20 years of sales leadership with an emphasis in digital media and operations. Having specialized in sales for both search and display channels, he is well versed in auction-based marketplaces and real-time bidding for digital display. Over the last decade, Ron has held senior leadership positions at several high-tech companies, including Vantage Media and Microsoft. Most recently, Ron was Vice President of Demand Management at the Rubicon Project. Ron received his Bachelor of Science degree from Bradley University and his Master's degree from Illinois State University.

As VP of Marketing, David serves as the global marketing lead and manages all the company's branding activities, messaging, thought leadership, PR, marketing communications and product marketing.

David joins Metamarkets from Google, where he led product marketing for DoubleClick Ad Exchange and DFP. At Google he also ran all marketing efforts for Admeld, the company at which he led marketing for three years until Google acquired it in December 2011. Before that, David served as Director of Marketing for KickApps and in related roles for The New Republic and He holds a Bachelor of the Arts degree in history from Tufts University and an MBA from the Darden Graduate School of Business Administration at the University of Virginia.

About Metamarkets
Metamarkets is the premier visual analytics engine for real-time marketing data. Its cloud-based service gives buyers and sellers of digital advertising the ability to spot trends, drill down on data, visualize insights, and make better decisions. This is achieved by ingesting and analyzing vast amounts of transactional data in real-time, as events are unfolding, and presenting this information through an intuitive, interactive visual interface. Metamarkets' scalable software-as-a-service (SaaS) solution offers rapid deployment and hands-free management, without burdening your internal teams. It is the first truly scalable analytics service for real-time advertising, including web display, video, and mobile, with a turnkey solution to convert data into revenues.

Metamarkets is headquartered in San Francisco and backed by Khosla Ventures, IA Ventures, and True Ventures. For more information, visit or follow @metamarkets on Twitter.

Contact Information

  • For more information, please contact:
    Stacey Collins Burbach
    Point Communications Group for Metamarkets
    Phone: 602-279-1137
    Email: Email Contact