SOURCE: Metamarkets

Metamarkets

May 15, 2013 03:01 ET

Metamarkets Wins Gold for Best Real-Time Analytics Deployment at the 2013 Network Products Guide Awards

Metamarkets Is Recognized for Best Deployment, Hot Company, and Hot Technologies Categories

SAN FRANCISCO, CA--(Marketwired - May 15, 2013) -  Metamarkets, the leader in real-time analytics for online advertising, today announced that Network Products Guide has awarded Metamarkets the Gold winner for Best Deployment and Case Study at the 8th Annual 2013 Hot Companies and Best Products Awards. Metamarkets was also recognized with honorable mentions in the "Hot Companies" and "Hot Technologies" categories. One of the industry's premier information technology awards honoring achievements and signifying recognitions in every facet of the IT industry, the Network Products Guide honored winners from all over the world during the 8th annual dinner and awards presentation in Las Vegas on May 7, 2013.

Metamarkets earned Gold in the Best Deployment and Case Study category following the company's work for its customer, the FinancialTimes.com (FT.com), a leading publisher with 250K online subscribers. Metamarkets analytics-as-a-service platform provided FT.com with a granular view into their inventory, detailed real-time performance for all properties, and media buyers. The solution helps FT.com gain a deeper understanding of their six billion ad impressions -- performance by inventory type, the value of this inventory to their advertisers, estimation of next-day supply and optimal pricing, ultimately helping to increase ad revenues and reduce cost of managing data.

"Metamarkets is extremely proud of our work within the online advertising analytics space, including display, mobile, and video ads, and pleased to be recognized with a Gold award for our deployment case study with FT.com," said Michael Driscoll, CEO, Metamarkets. "We are excited to highlight FT.com, which is truly leveraging Metamarkets' real-time analytics solution in the cloud to help them optimize their ad inventory and floor prices. In the growing digital marketing space, advertisers, exchanges and publishers of digital media can rely on the efficiency and speed of Metamarkets' real-time cloud-based solution."

An annual achievements and recognition awards program with active participation from a broad spectrum of industry voices, the coveted annual Hot Companies and Best Products recognition program encompasses the world's best in organizational performance, products and services, hot technologies, executives and management teams, successful deployments, product management and engineering, customer satisfaction, and public relations in every area of information technology.

Additional details and the complete list of winners can be found online at http://www.networkproductsguide.com/world/index.html.

About Network Products Guide Awards
As industry's leading technology research and advisory publication, Network Products Guide plays a vital role in keeping decision makers and end-users informed of the choices they can make in all areas of information technology. You will discover a wealth of information and tools in this guide including the best products and services, roadmaps, industry directions, technology advancements and independent product evaluations that facilitate in making the most pertinent technology decisions impacting business and personal goals. The guide follows conscientious research methodologies developed and enhanced by industry experts. To learn more, visit www.networkproductsguide.com.

About Metamarkets
Metamarkets is the premier visual analytics engine for real-time marketing data. Its cloud-based service gives buyers and sellers of digital advertising the ability to spot trends, drill down on data, visualize insights, and make decisions. This is achieved by ingesting and analyzing vast amounts of transactional data in real-time, as events are unfolding, and presenting this information through an intuitive, interactive visual interface. Metamarkets' scalable software-as-a-service (SaaS) solution offers rapid deployment and hands-free management, without burdening your internal teams. It is the first truly scalable analytics service for real-time advertising, including web display, video, and mobile, with a turnkey solution to convert data into revenues.

Metamarkets is headquartered in San Francisco and backed by Khosla Ventures, IA Ventures, and True Ventures. For more information, visit www.metamarkets.com or follow @metamarkets on Twitter.

Contact Information

  • For more information, please contact:
    Stacey Collins Burbach
    The Concept Agency for Metamarkets
    Phone: 602-279-1137
    Email: Email Contact