SOURCE: Met|Hodder

March 28, 2008 09:00 ET

Met|Hodder Helps SCI FI CHANNEL Launch 4th Season of "Battlestar Galactica" With Two 1/2-Hour Specials and Viral Web Clip

BURBANK, CA and MINNEAPOLIS, MN--(Marketwire - March 28, 2008) - Met|Hodder, the premier producers of promotional content for television, has just completed two 1/2-hour specials and a popular viral web clip promoting the launch of SCI FI CHANNEL's fourth original season of "Battlestar Galactica."

To check out the promo campaign, go to:

The first 1/2-hour special, entitled "Battlestar Galactica: Revealed," catches up first-time viewers and leaves new and returning audiences ready for more. The second 1/2-hour special, "Battlestar Galactica: The Phenomenon," features celebrity fans talking about their passion for the critically acclaimed original series. Celebrity appearances include: Joss Whedon (creator of "Buffy the Vampire Slayer"), Seth Green (actor & co-creator of "Robot Chicken"), country music star Brad Paisley, Jesse L. Martin and S. Epatha Merkerson ("Law & Order") and Joel McHale, host of E's "The Soup."

The two 1/2-hour specials premiere tonight on SCI FI, and will also be broadcast on Chiller, Bravo, USA Network, and Universal 3D over the coming weeks.

The third component to this successful promotional package from Met|Hodder is an 8-minute web clip entitled "What the Frak Is Going On With BSG?" Launched online in early March, the piece recaps the entire 3 seasons of "Battlestar Galactica" with rapid-fire narration and snarky wit.

"We were astonished at the magnitude of information Met|Hodder was able to fit into an 8-minute clip," says Erik Storey, Vice President, Original Programming at SCI FI. "Not only is it an effective learning tool, bringing both new and returning viewers up to speed on the series, it also has great humor and is fun to watch."

"For the 1/2-hour specials," continues Storey, "we wanted to do something different, which was more about the appeal of the show and less about the plotline. The team at Met|Hodder not only offer great creative solutions, but they are incredibly tenacious in their execution, and they provide some of the best 1st cuts I have ever seen."

This project offered Met|Hodder the second chance to collaborate with SCI FI CHANNEL, having created a recap special in 2006 called "Battlestar Galactica: The Story So Far."

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