SOURCE: Method

method

April 28, 2011 09:00 ET

method® Releases New Line of Cleaning Products

The Only Custom Designed 100% Post Consumer Recycled Plastic Bottles in Mass Market; New All-Purpose Cleaners, Bathroom Cleaner, Glass & Surface Spray -- Featuring New powergreen™ Technology

SAN FRANCISCO, CA--(Marketwire - Apr 28, 2011) - method has released a new line of house cleaning products that relies on innovative green features to tackle seasonal spring-cleaning projects. This line of products uses the only custom designed 100% post consumer recycled plastic bottles in mass market and use formulations driven by method's trademarked powergreen™ technology.

As the leading maker of green cleaning products, raising the bar to 100% PCR plastic was a natural choice for method. "This new bottle design and the materials used in it are a great example of Cradle to Cradle product design, effectively using the plastic that's already on the planet in a beautifully executed package," says Drummond Lawson, director of greenskeeping at method. The benefits of using PCR plastic are threefold: existing plastics are saved from going to landfills, the resource use in the production of new virgin plastic is avoided, and a high-value market for recycled materials is created. Overall, PCR reduces the carbon emissions from plastic production by over 70%, compared to virgin plastics.

Following the pedigree of their past products, method's new cleaning line beautifully combines sustainability and great design. Through developing a super-clean supply chain for the recycled plastic, the normally cloudy PCR is crystal, sparkling clear. The sleeker, redesigned bottles are, of course, fully recyclable.

powergreen™ technology is cutting-edge green chemistry that harnesses the strength of naturally derived, non-toxic ingredients to deliver a mighty cleaning punch that rivals traditional cleaning products. It uses plant-based solvents and surfactants that are optimized to tackle tough soils specific to each cleaner type -- baked-on grease, fingerprints or soap scum. The result is a line of newly re-formulated surface cleaners that knock out dirt like never before.

method's product lines continue to prove that sustainability can be a foundation of great product design and top cleaning performance.

About method: Founded in 2000, method is headquartered in San Francisco, Calif. Today, method is the leading innovator of premium healthy home and personal care products. method can be found in more than 35,000 retail locations throughout the US, Canada, UK, France and Australia. Major national retailers include Target, Lowe's Home Improvement Centers, Whole Foods and Bed Bath & Beyond. method is a privately held company backed by Simon Equity Partners, San Francisco Equity Partners and private individual investors. For more information, visit methodhome.com.

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