February 14, 2012 12:42 ET

Metia Appoints Digital Marketing Leader Peter DiBart as Regional Vice President

Marketing Agency's Reach Grows in North America

NEW YORK, NY--(Marketwire - Feb 14, 2012) - Metia, a leading global digital marketing agency, today announced the appointment of Peter DiBart as its new regional vice president. Previously SVP Group Creative Director at Edelman Digital, DiBart brings 16 years of digital marketing agency experience to Metia.

"Metia's North American footprint is growing, and nationwide demand for our work underscores the need to cultivate Metia's presence on the East Coast," said Steve Ellis, CEO of Metia. "DiBart will be instrumental in extending Metia's global digital marketing capabilities to major brands throughout North America."

"I'm extremely excited to be leading the regional charge of this dynamic, thriving organization," said DiBart. "Clients demand that agencies offer core expertise with the platforms, tools and technologies necessary to engage the market consistently. Metia is a technology powerhouse when it comes to connecting all touch points, and produces remarkable results, insights and metrics for its clients. I look forward to leading the New York office and serving as a strategic counsel to the global business."

The hiring of DiBart comes at an opportune time, as Metia is strengthening its North American presence by way of its New York office to better serve existing clients. Metia is well known for its marketing prowess on the West Coast, with clients including AmazonFresh, Microsoft, Juniper Networks and AT&T. Metia's growing New York presence delivers marketing services to clients worldwide.

DiBart comes to Metia with a proven track record of connecting brands and audiences through innovation and powerful experiences across areas including brand strategy, platform ideation, visual design and social media. He has held high-level positions at Edelman Digital, Tracy Locke Omnicom, and Euro RSCG Life Interaction. By integrating DiBart's expertise in digital brand experience and social business with Metia's considerable talents in BtoB marketing and customer engagement, Metia will be perfectly positioned for continued growth as a marketing innovator in the U.S.

"Peter brings to Metia the perfect combination of executive expertise and experience essential to respond to the demand for our services across North America," said Andrew Martin, Vice President of Metia. "Metia is a highly networked agency, bringing the best people and expertise to each client, wherever they may be."

For more information about Metia, go to

About Metia
Digital marketing leader Metia Group is headquartered in London with additional offices in Seattle, New York and Singapore. As digital craftsmen, Metia blends a deep understanding of technology with strategy, creative, content, analytics and optimization. Their results-focused digital marketing solutions are used by brands including Microsoft and AT&T in websites, email, social, digital applications and other communication programs. Visit

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