SOURCE: MetraTech


September 10, 2012 09:00 ET

MetraTech's Metanga Partners With Apptegic to Drive In-App Offers, Commerce Based on Users' Clickstream Behavior

Partnership Enables Businesses to Leverage Customer Data and Monetize Offers in Real-Time

WALTHAM, MA--(Marketwire - Sep 10, 2012) - MetraTech Corp., the leading provider of agreements-based billing and compensation solutions, today announced that Metanga, its cloud-based commerce solution, has partnered with Apptegic to provide enhanced in-application offers and commerce functionality. With this partnership, Apptegic and Metanga customers can now integrate a real-time analysis of customer behavior to drive monetization based on the users' activities and attributes.

Apptegic is a cloud-based service that provides actionable customer engagement metrics for online businesses. Its solution collects and analyzes business, visit, and usage data from customer interactions and can provide real-time, in-application messages and offers based on user actions. With Apptegic's solution, companies can leverage their users' data to proactively meet customer demands, driving revenue, increasing upsell features and reducing churn. Apptegic supports online service providers like Constant Contact, Vela Systems, Dyn, Recorded Future and OHO systems.

Karl Wirth, CEO of Apptegic, said, "To succeed in an online service business with a usage or subscription model, you need to truly understand the user. That enables you to drive deeper engagement, reduce churn and offer a far more effective customer experience. Our partnership with Metanga lets customers take that deep understanding and offer concrete, actionable steps to monetize offers driven by user actions."

"MetraTech was founded on our ability to deliver flexible billing, pricing, settlement and offers in response to dynamic business requirements. Our partnership with Apptegic takes this to the next level," said Scott Swartz, CEO of MetraTech. "By taking commerce into a real-time environment, we're enabling the future of online commerce technology; the ultimate expression of personalized pricing and offer management."

About MetraTech
MetraTech Corp. offers an innovative approach to billing, compensation and customer care. We empower organizations to embrace change through a unique agreements-based billing and compensation solution that models and supports fluid, personalized, multi-party agreements. We automate business processes and business models to address rapidly changing or complex business strategies. Our products are deployed globally, and our customers use MetraTech to innovatively create and securely collect revenue, provide settlement to partners and manage their customer lifecycle in 12 languages, 28 currencies and 90 countries. Customers include Concur, The Depository Trust and Clearing Corporation (DTCC), CETIP, the City of Chicago, Microsoft, PGi and OnStream (National Grid). The company is headquartered in Boston, with offices in San Francisco, Paris, Rio de Janeiro and London. MetraTech is a venture-backed, privately held company whose investors include Accel Partners, Meritech Capital and Vesbridge Partners. For more information, please visit and

About Apptegic
Apptegic, Inc enables online businesses to understand and increase customer engagement. We collect and analyze business, visit, and usage data from each customer interaction and empower businesses to respond in-context in an automated and targeted way. Apptegic OnMessage is a new way to effectively communicate with customers in-context in your website or application based on their behavior. The company is backed by technology investors Jit Saxena, Point Judith Capital, Advanced Technology Ventures, and Andy Palmer. Apptegic is located in Davis Square, Somerville, MA. Please visit for more information. 

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