SOURCE: MetraTech


April 02, 2012 09:00 ET

MetraTech's Metanga to Monetize InfoGin's New Mobile Cloud Service, GinWiz™

Metanga Powers Mobile Enablement Payment for Google-Confirmed Vendor

WALTHAM, MA--(Marketwire - Apr 2, 2012) - MetraTech Corp., the leading provider of agreements-based billing and compensation solutions, today announced that Metanga, its multi-tenant, cloud-based billing application, will monetize InfoGin's new mobile cloud service, called GinWiz. GinWiz offers small to large businesses, agencies, and publishers an intuitive Web-based set of tools that enable, with minimum time to market, users to build an optimized mobile Web experience. It further helps businesses of all sizes increase revenues by going mobile in the most cost-effective approach, on any mobile device -- smartphones, tablets, feature phones, game consoles, e-readers and IPTVs.

As more consumers use smartphones and tablets to make purchases, organizations need to optimize their websites for mobile browsing and shopping. According to a recent report from Forrester, there will be 1 billion smartphone customers by 2016, with 257 million smartphones and 126 million tablets in the U.S. alone. As a confirmed vendor for Google's (NASDAQ: GOOG) GetMo initiative in the U.K., InfoGin is working with organizations to help them easily and intelligently increase their revenues by going mobile. Metanga makes the monetization of mobile-friendly websites easier, providing GinWiz with the means to enroll customers, define pricing, collect payment and offer customer self-care.

Eran Wyler, CEO and founder of InfoGin, said, "GinWiz is a result of 12 years of experience in building mobile Web services by using existing Web content. For the first time, our patented technology, which was previously available only to large publishers and carriers, is now available as a do-it-yourself cloud service. By leveraging Metanga, we were able to quickly bring to the market GinWiz's mobile cloud service, offering any business the tools it needs to compete in today's mobile economy."

Metanga offers businesses an end-to-end solution to monetize their customer bases. The solution supports high-volume calculations, subscription charges, automated closing, bill creation, dynamic reporting, customer support, notification emails, and online bill presentment.

"In the new mobile economy, consumers choose to do business with the brands that make it easy, secure and enjoyable to shop via handheld devices," said Scott Swartz, CEO and founder of MetraTech. "Metanga simplifies the GinWiz monetization processes, enabling business owners to quickly enroll and improve their mobile experiences. We're pleased to be working with such an innovative platform and customer."

About MetraTech
MetraTech Corp. offers an innovative approach to billing, compensation and customer care. We empower organizations to embrace change through a unique agreements-based billing and compensation solution that models and supports fluid, personalized, multi-party agreements. We automate business processes and business models to address rapidly changing or complex business strategies. Our products are deployed globally, and our customers use MetraTech to securely collect revenue, compensate partners and manage their customer lifecycle in 12 languages, 28 currencies and 90 countries. Customers include Concur, The Depository Trust and Clearing Corporation (DTCC), CETIP, the City of Chicago, Microsoft, PGi and OnStream (National Grid). The company is headquartered in Boston, with offices in San Francisco, Paris, Rio de Janeiro and London. MetraTech is a venture-backed, privately held company whose investors include Accel Partners, Meritech Capital and Vesbridge Partners. For more information, please visit and

About InfoGin
InfoGin is the pioneer and leading innovator in mobile browsing solutions for publishers, search providers and mobile carriers. InfoGin's services provide the ultimate browsing experience on any mobile device. With over twelve years of research & development, InfoGin has played a major role in designing, shaping, and implementing the mobile vision and product offerings of some of the world's top-tier publishers, Internet players and mobile carriers across the globe. InfoGin is a privately-owned company headquartered in the U.S. For more information, visit

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