SOURCE: Metrico

March 26, 2007 17:30 ET

Metrico Unveils New Solution to Help Wireless Carriers Enhance the Mobile Data User Experience

New Metrico Datum™ Software Measures Real-World Data Performance of Devices on the Network

ORLANDO, FL -- (MARKET WIRE) -- March 26, 2007 -- CTIA WIRELESS Booth #705 -- Metrico Wireless Inc., a provider of performance measurement solutions for the wireless industry, today announced the release of its new Metrico Datum™ wireless testing solution. Datum allows data services to be tested both via a computer and directly on the handset. By simply downloading an application onto the wireless device, wireless carriers or the manufacturer can easily test the mobile data performance of devices on the network right in the field. All results are transmitted across the network and stored centrally.

This allows carriers to address a key source of customer dissatisfaction: quality problems caused by a wireless device's data performance. While many carriers focus on providing superior network performance, the reality is that the wireless device is responsible for up to half of the performance problems experienced by users. By thoroughly testing device performance, carriers can reduce customer dissatisfaction and the costs associated with it, including higher churn and increased customer service calls.

"Manufacturers are delivering phones that are more user-friendly every day. But what's the benefit of offering a device with an easy-to-navigate browser if the user has to wait 45 seconds for each new Web site to load?" said Des Owens, General Manager of Metrico. "Our new Metrico Datum™ tool allows carriers to ensure the performance of each wireless device measures up -- before it is introduced to consumers."

The Metrico Datum™ User Agent can be downloaded to any Java-enabled wireless device, making it ideal for use in friendly user trials. These field tests often better evaluate the user experience than lab trials and provide objective performance data, which is hard to get from user questionnaires.

The Metrico Datum™ User Agent measures the mobile data performance of the device. That information is then sent to a central database, enabling the wireless carrier to easily build a coverage map of data performance across the network or to compare the effective data rates of different devices.

"Ten years ago, carriers only introduced a few new handset models a year. Today, some national wireless carriers evaluate as many as 100 or more wireless devices each year, many of which contain dozens of applications dependent on the data network," said Dimitrios Topaltzas, founder and President of Metrico. "Wireless terminal acceptance is a complex, expensive process, and wireless carriers are asking Metrico to help streamline that process as much as possible. We developed Metrico Datum™ in response to those requests."

Metrico Datum™ will be commercially available in April.

About Metrico Wireless

A privately held company, Metrico Wireless Inc. provides user-experience performance measurement solutions to the wireless industry. The company's innovative processes and technologies enable it to effectively analyze voice quality, as well as call and data performance. Leading wireless carriers and handset makers -- such as Cingular, T-Mobile, Samsung and Research in Motion -- use Metrico's solutions to ensure that their handsets will meet and exceed consumers' expectations. For more information, please visit

Contact Information

  • Media Contact:
    Brad Wills
    Wills & Associates
    Email Contact