SOURCE: Metro International

April 07, 2011 02:42 ET

Metro Announces Lady Gaga as Global Guest Editor-in-Chief

STOCKHOLM, SWEDEN--(Marketwire - April 7, 2011) - Metro, the world's largest global newspaper, today announced that international pop superstar Lady Gaga will be Global Guest Editor-in-Chief for all May 17 editions of Metro, ahead of her highly anticipated Born This Way worldwide album release May 23. In her role as Global Guest Editor-in-Chief, Lady Gaga will highlight issues surrounding equality and individuality, select stories and provide her comments on the breaking news of the day. Lady Gaga will edit Metro's editions in 20 countries from the London office of Metro World News, Metro's central news desk.

"We're thrilled to have Lady Gaga take the helm of our newspapers for the day! Together with Lady Gaga, Metro World News and our local teams will produce a one-of-a-kind newspaper on May 17," said Maggie Samways, Executive Vice President and Global Editor-in-Chief. "Lady Gaga is an extraordinary artistic force, so I'm confident that the edition will reflect her personality: creative, inspiring -- and surprising!"

As part of the Global Guest Editorship, Metro will also run a competition where one lucky reader will be chosen to serve as Lady Gaga's editorial assistant in London. The contest is open to all Metro readers and Gaga fans, and will challenge readers to share what makes them "Born This Way," and to identify what issues of equality affect them.

"Let's see how fans would define what 'Born This Way' is for them," says Lady Gaga. "I say I was born to be brave. That's part of my mission in life. I was born to follow my artistic visions. Look into yourself. Are you born to be brave?"

"A collaboration between the world's biggest pop star today and the largest newspaper is a dynamic way to together engage shared group of young monsters -- sorry, readers -- on important issues," said Christian Quarles, Vice President and Global Marketing Director. "This cooperation is unparalleled, and to be sure our readers are aware and engaged, Metro will roll out a promotional advertising campaign that will reach over 37 million readers around the globe."

ABOUT METRO AND METRO WORLD NEWS
Metro is the largest international newspaper in the world. Metro is published in over 100 major cities in 20 countries across Europe, North & South America and Asia. Metro has a unique global reach -- attracting a young, active, well-educated Metropolitan audience of 17 million daily readers.

Metro World News is Metro's central content resource, comprised of 9 full-time writers, editors and designers who create original material, and harness the talents and access of our more than 400 local journalists across four continents. The resulting stories, posted daily, cover a world's worth of news, entertainment, style, health and motoring, with each piece written for the same reader: a youthful, engaged professional seeking to understand what's happening right now. 

Lady Gaga as Global Guest Editor-in-Chief
(http://hugin.info/132142/R/1504068/438948.pdf)

Contact Information

  • For more information please contact:
    Maggie Samways
    EVP Global Editor-in-Chief
    Tel: +44 207 016 1360

    Christian Quarles
    VP Global Marketing Director
    Tel: +46 8 120 570 07

    Brett Bracy
    Universal Music
    Tel: +1 91 7412 1718