SOURCE: Metro International

March 23, 2010 09:00 ET

Metro International to Offer Pan-Regional Advertising in Latin America and Appoints Pan-Regional Sales Director for Latin America

STOCKHOLM, SWEDEN--(Marketwire - March 23, 2010) - Metro International ("Metro"), the world's largest international newspaper, today announced that Metro will start to offer pan-regional advertising solutions in Latin America. Metro has appointed Ingrid Seldén as Pan-Regional Sales Director for Latin America.

Metro has 1.2 million daily metropolitan readers across Mexico, Brazil, Chile and Ecuador(1), and is the largest newspaper in Latin America(2). Metro is renowned for its innovative and award winning advertising campaigns across markets and media channels. Ms. Seldén will work closely with advertisers and agencies to provide attractive pan-regional advertising solutions across the region.

Ingrid Seldén is a long serving employee of Metro. As a member of the group management team at the headquarters in London, United Kingdom, she obtained broad knowledge of all aspects of the business. For example, Ms. Seldén has launched new operations and delivered new products extending the Metro brand into new channels. Ms. Seldén holds a Master in Business Administration from Stockholm School of Economics. Ms. Seldén will be based in Mexico City reporting to Pablo Mazzei, EVP of Latin America.

Per Mikael Jensen, CEO and President, commented: "Latin America is one of the most interesting regions for Metro and core to our strategy for growth. The appointment of Ingrid Seldén as Pan-Regional Sales Director for Latin America is a very important step to leverage on Metro's strong position in the market and to provide clients and agencies with the best possible advertising solutions and services."

Ingrid Seldén, Pan-Regional Sales Director for Latin America, commented: "Metro in Latin America is at the forefront of creative advertising and new product developments. I am looking forward with excitement to be working with our clients on delivering cutting-edge integrated advertising campaigns across the region together with our successful and passionate teams."

Notes to editors:

Metro International is the inventor of the modern free daily newspaper concept and the leader of the sector. It publishes Metro, the world's largest international newspaper, published in over 100 major cities across Europe, North & South America and Asia.

Through its network of commercial partnerships, Metro delivers easy access to a unique audience of 24 million young active and hard-to-reach Metropolitans in 23 Countries.

Metro and its partner publications are distributed in London, Paris, Madrid, Barcelona, Rome, Milan, Athens, Lisbon, Copenhagen, Stockholm, Helsinki, Prague, Budapest, Moscow, St Petersburg, Hong Kong, Seoul, New York, Boston, Toronto, Montreal, Vancouver, Santiago de Chile, Quito, Mexico City and Sao Paolo. In September 2009, Metro International won its fourth M&M Award for "Best Contribution to an International Campaign by a Media Owner" for the Nokia Navigator campaign. In April 2009, Metro International was awarded the prestigious accolade of 'Newspaper of the Year 2009' at the inaugural Festival of Media Awards in Valencia.

(1) National Readership Surveys: (2008-09)

(2) Audited circulation (2008-09) except new editions

Contact Information

  • Contact
    Ingrid Seldén:
    Tel: +52 (1) 55 3267 3843
    E-mail: ingrid.selden@metro.lu

    For further information contact:
    Per Mikael Jensen
    CEO and President
    Tel: +46 8 1205 7000

    Pablo Mazzei
    EVP Latin America
    Tel: +56 9 158 0700

    Linda Fors
    Head of IR
    Tel: +46 704 315 351