SOURCE: Ehrlich Written Communications

March 29, 2007 22:47 ET

Metro Portland PR Firm, Ehrlich Written Communications, Retained by Global Supplier of Semiconductor-Test Equipment

SHERWOOD, OR -- (MARKET WIRE) -- March 29, 2007 -- Ehrlich Written Communications, a copywriting and PR firm, announced today that it has been named the public relations agency of record for Vancouver, Wash.-based Antares Advanced Test Technologies, a global supplier of integrated semiconductor-test equipment focused on maximizing chipmakers' production yields.

Ehrlich Written Communications will administer a content-driven marcom and media relations campaign for Antares -- the world's largest supplier of semiconductor-test sockets and connectors. The campaign will increase Antares' visibility in the region, semiconductor-test industry, financial community and online, according to Mark Murdza, Antares' director of marketing.

"We're looking to Chris and his team to not only help us streamline some of our marketing efforts, but to help us put together our story and get it out to the world," Murdza said.

The relationship between the firm and Antares complements the work Ehrlich Written Communications has done to help promote hi-tech companies that specialize in enterprise healthcare software, network-monitoring software and electro-mechanical engineering.

"Antares is clearly a market leader, and what we'll do is help them become a more ubiquitous presence in the venues that matter most to them," said Chris Ehrlich, the firm's principal.

About Ehrlich Written Communications

Ehrlich Written Communications is a metro Portland PR firm that runs content-driven marcom and media relations campaigns for B2B and B2C clients across all industries. The firm's team members have written copy for Sprint, Gateway and a U.S. senator -- among others. EWC's team members have backgrounds in public relations, marketing and journalism. The firm's team members use their first-hand knowledge of newsrooms to effectively distill and package their clients' messages to secure both mainstream and industry-specific publicity.

About Antares Advanced Test Technologies

Antares Advanced Test Technologies is reducing the cost of semiconductor test, with concentration on high-sensitivity areas like yield and integration of test disciplines, by focusing on customer support, delivering innovative technologies and offering a single point of contact for semiconductor test cell requirements including burn-in, ATE consumables and thermal management solutions. Antares is headquartered in Vancouver, Wash. and has design, development and manufacturing locations in Suzhou, China; Yokohama, Japan; Phoenix and Gilbert, Ariz.; Milpitas and Santa Clara, Calif.; and Aman, Jordan.

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