SOURCE: Ehrlich Written Communications

March 30, 2007 13:00 ET

Metro Portland PR Firm, Ehrlich Written Communications, Tapped by All Classical 89.9 KBPS

SHERWOOD, OR -- (MARKET WIRE) -- March 30, 2007 -- Ehrlich Written Communications, a copywriting and PR firm, announced today that it has been named the public relations agency of record for All Classical 89.9 KBPS Portland, a non-profit 24-hour classical music station serving metro Portland and Hood River.

Ehrlich Written Communications will create PR vehicles for KBPS and administer a comprehensive regional, national and online media relations campaign to increase the station's visibility in metro Portland, the radio industry and among a global audience of online radio listeners, according to Sarah Shelley, KBPS' executive director.

"We know they listen to us in their office, and Chris Ehrlich played the violin for years, so we felt from the beginning that they had a real appreciation of our mission," Shelley said.

Shelley added that Ehrlich Written Communications will help KBPS promote its new classical station in Lincoln City, Ore. KBPS expects the coastal station to go live some time this fall.

"We have a very personal interest in spreading the word about 89.9," said Chris Ehrlich, the firm's principal. "We believe whole-heartedly in the calming power and beauty of classical music and see 89.9 as a true regional treasure."

About Ehrlich Written Communications

Ehrlich Written Communications is a metro Portland PR firm that runs content-driven marcom and media relations campaigns for B2B and B2C clients across all industries. The firm's team members have written copy for Sprint, Gateway and a U.S. senator -- among others. EWC's team members have backgrounds in public relations, marketing and journalism. The firm's team members use their first-hand knowledge of newsrooms to effectively distill and package their clients' messages to secure both mainstream and industry-specific publicity.

About All Classical 89.9 KBPS

All Classical 89.9 is Portland, Oregon's 24-hour non-profit classical radio station. Established in 1983, All Classical 89.9's mission is to provide classical music and fine arts information to listeners in Northwest Oregon, Southwest Washington and the world via the Internet. It strives to increase audiences for local performers and performances, thereby further enhancing the region's cultural environment. KBPS' signal is rebroadcast in the Hood River region through KQHR.

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