SOURCE: Certain Software

Certain Software

February 08, 2011 09:00 ET

metroConnections Increases Productivity, Reduces Costs and Improves Event Communication With Certain Software

SAN FRANCISCO, CA--(Marketwire - February 8, 2011) -

  • Certain Software powers metroConnections Attend-eSource Attendee Management Component
  • Technology allows web designers to easily add code to customize solutions
  • Benefits event attendees, exhibitors and suppliers

Certain Software, the leading provider of event management solutions for the global meetings and events industry, today announced that metroConnections, provider of conference, event and transportation services, is successfully using Certain's technology to offer conference and attendee management solutions to customers around the globe. Tasked with building and supporting over 700 branded conference web sites annually, the company says Certain Software is a driving force in its ability to consistently provide outstanding service to customers ranging from medical healthcare to high-tech software to retail.

"Our solutions were created to help power successful events. We do this for metroConnections with technology that frees up time and resources traditionally drained on managing the registration process," said Peter Micciche, CEO of Certain Software. "As we head into a busy conference season, and as more meeting professionals look for ways to meet the unique demands of large scale events, forward-thinking companies like metroConnections will set the standard for how conferences can be managed and run most effectively and efficiently."

metroConnections is a single source vendor for providing complete conference management and event production services. The company manages the entire program experience -- from AV needs to entertainment to transportation services -- for hundreds of corporations and associations. Over time metroConnections customers expressed a growing need for solutions capable of marketing their conference web sites and catering toward their attendees in a more customized and branded way. To this end, metroConnections developed Attend-eSource®, a suite of web-based solutions that allows meeting planners to manage and engage with attendees from the start to finish of a program and maximize event efficiency.

To fuel the Attend-eSource Attendee Management component, the company sought out a core solution that would manage the attendee lifecycle. metroConnections looked at a number of products on the market and ultimately selected Certain Software for the technology's flexibility, security and scalability. Certain Meetings provides a back end that allows metroConnections to see an attendee's information in one easily viewable screen so the call center can respond fast and any changes to attendee records can be made easily and quickly across multiple programs and clients. Certain Meetings also allows metroConnections' web designers to create very customized registration processes and web sites for the end user in terms of functionality and branding.

"Clients hire us to manage registration so we offer a call center of staff who are completely focused on answering questions and making edits to registration records such as hotel cancellations, activity changes, conference cancellations, credits and debits to credit cards, and more. From a call center perspective, Certain Meetings is perfect for dealing with multiple clients, and today we are better, faster, and able to customize so much more than before," said Tom McCulloch, Vice President of Marketing and Conference Services at metroConnections.

With Certain Meetings, meeting planners and event organizers can collect and organize attendee data in a central location, and subsequently work more efficiently, regardless of event size. Planners can build registration forms that accurately capture registrant details while personalizing the registration experience. Through Certain's connections to common e-commerce systems, payment is easy and fast. Once attendees are in the system, Certain's reporting and data management tools allow meeting and event planners to manipulate data, print badges, and check-in registrants on-site or before the event.

Since implementing Certain Software, metroConnections has more than doubled its productivity, reduced costs and dramatically improved communication with event attendees, exhibitors and suppliers. For an overview of metroConnections and Attend-eSource, please visit

For information about Certain Software, please visit

About Certain Software, Inc.
Certain Software® is the leading provider of event management solutions for the global meetings and events industry. Certain's innovative solutions deliver streamlined processes, reduced expenses, greater return on investments, and improved overall value of meetings and events to meeting and event professionals. Certain's event management solutions support a full range of events -- from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. Please visit

About metroConnections
metroConnections provides conference and event solutions for meeting and event planners nationwide. For more than 27 years, metroConnections utilizes its expertise and resources to specialize in the design and implementation of conferences and events, interactive teambuilding activities, general session stage production and audiovisual and attendee transportation services. Conference and meeting solutions include full Meeting Management and Attend-eSource®, a suite of Web-based solutions designed to assist the meeting planner manage the details of their attendees. The company has office locations in Minneapolis, Minn. and Orlando, Fla.

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