SOURCE: Index Exchange

Index Exchange

November 09, 2015 09:46 ET

Metroland Media, Winnipeg Free Press, St. Joseph Media and Blue Ant Media Join CPAX, Broaden Programmatic Footprint Across Canada

CPAX Continues Growth Following Last Year's Re-Launch

TORONTO, ON--(Marketwired - November 09, 2015) - Canada's Premium Audience Exchange (CPAX), the programmatic exchange service operated by fourteen of Canada's leading media companies of premium digital content including the CBC, Rogers Media and Shaw Media, today announced the addition of a number of major Canadian publishers including Metroland Media, Winnipeg Free Press, St. Joseph Media, and Blue Ant Media. This announcement comes just over one year since the CPAX re-launch, which occurred in July 2014.

According to an eMarketer report from November, 31% of marketers in Canada had concerns over whether premium content was actually premium. CPAX, a real-time-bidding (RTB) exchange that was jointly developed by Canada's largest media owners, delivers scalable reach and granular targeting from one convenient touch-point to help brands buy premium digital inventory programmatically. CPAX is powered by Index Exchange, a neutral and transparent exchange layer that enables leading publishers to sell their ad impressions in real-time.

"As a publisher that's focused on community and nurturing real relationships with our consumers, we think it's imperative to provide the highest quality inventory to buyers that is free of fraud and non-human traffic," said Pam Laycock, SVP Strategy & Digital at Metroland Media. "The trust we have built with our consumers is a principle that guides our decision-making across the board within our organization, so joining CPAX was a natural extension of what we were already doing."

CPAX's newest publishers, as well as the existing publisher partners, all share the same values when it comes to programmatic buying and selling in Canada. All of CPAX's publishers believe strongly in complete transparency and ensuring that inventory is human, free of fraud and traded in a brand-safe environment. With all of these as growing concerns in the marketplace, CPAX provides buyers with the confidence to make purchases without fear of these issues.

"When we joined CPAX 3 years ago, we saw the impact immediately," said Philippe Kleim, Director of Advertising Operations at Corus Entertainment. "Not only is CPAX more attractive to buyers, but it's a great way for publishers in the country to come together with others in their peer-set who hold the same values."

"Adding Metroland Media, Winnipeg Free Press, St. Joseph Media, and Blue Ant Media is a move that expands the programmatic footprint for CPAX even further," said Brad Jeffrey, Senior Director, Strategic Partnerships - Canada, Index Exchange. "These are all well-known brands that are deeply interwoven into the Canadian ecosystem, and they will bring a ton of value to the exchange."

CPAX's strict commitment to a premium environment solves the brand investment issues that plague the programmatic media space.

About CPAX

The Canadian Premium Audience Exchange (CPAX) is the premier access point to top tier real time English and French digital inventory in Canada. Established by key publishers: CBC/Radio-Canada, Rogers, and Shaw in 2011, its automated platform delivers scalable reach and granular targeting from one convenient touch-point and now includes 18 member publishers across the Canadian ecosystem. Its 100% premium environment solves the brand investment issues that plague the programmatic media space. Additional information can be found at cpaxrtb.ca.

About Index Exchange

Index Exchange (www.indexexchange.com) provides a neutral, transparent exchange layer that enables leading publishers and suppliers to sell their ad impressions in real-time. Formerly known as Casale Media, Index equips enterprise-level sellers with custom-architected solutions, fully transparent sell-side management technology, and access to the latest in technical knowhow for programmatic demand while still ensuring the highest in brand-safe creative standards by ensuring humans-level review for all proposed campaigns.

Contact Information

  • Media Contact

    Jay Kolbe
    Sparkpr for Index Exchange
    Phone: 646-499-1059
    Email: index@sparkpr.com