SOURCE: MFORMA

August 24, 2005 08:00 ET

MFORMA Launches MONOPOLY TYCOON for Mobile Phones in the U.S.

New Mobile Game Based on Atari's Hit PC Game and Hasbro's MONOPOLY Board Game Has Been a Hit in Europe

SAN FRANCISCO, CA -- (MARKET WIRE) -- August 24, 2005 -- MFORMA Group Inc., a leading global publisher of mobile entertainment, and Atari, Inc. (NASDAQ: ATAR), a leading global publisher of video games, today announced the availability of a new wireless game based on Atari's MONOPOLY TYCOON game, one of the most popular simulation PC games of all time. MONOPOLY TYCOON, developed under license from the Hasbro Properties Group, the intellectual property development arm of Hasbro, Inc. (NYSE: HAS), is an economic strategy game about building real estate empires. MFORMA's new mobile version of MONOPOLY TYCOON, much like Hasbro's classic MONOPOLY board game, the world's most popular game, is easy to learn, but hard to master and will appeal to both casual gamers and those who enjoy strategy-based games.

MONOPOLY TYCOON launched in Europe earlier this summer on major European wireless networks and it is a bona fide hit. It has been named "game of the week," and has been given priority placement by operators. The game has been number one for several weeks and has consistently been in the top five or top 10 rankings, making it one of the most successful mobile games of 2005.

"MONOPOLY TYCOON really sucks you in to the world of high stakes real estate speculation," said Dan Kranzler, MFORMA CEO. "It is simple to play, but as you think up new strategies and employ new tactics, the game is different every time and you can see the direct results of the deals you strike, whether boom or bust."

When playing MONOPOLY TYCOON, you see beautiful detailed cityscapes of skyscrapers and other buildings that form the stage where you plan and build your business empire. You compete for control of industries and city blocks as you amass, or maybe lose, a fortune while trying to outmaneuver up to three other simulated, would-be tycoons. You can demolish an old building or construct a new city landmark from the ground up, but you must develop your own strategy as you decide to stack 'em high and sell 'em low or go for quality. Create, destroy, or refurbish any building. Build your own office buildings out of multiple components. Become a landlord or a cutthroat retailer. The choice is yours, because making money is all that counts in this game of intrigue that never plays the same.

"Tycoon games continue to be extremely popular, and with the built-in mass-market fan base for MONOPOLY TYCOON, we believe it will be a sure winner in the U.S. as it has been in Europe," said Wim Stocks, executive vice president of sales and marketing for Atari, Inc. "Mobile users will recognize the utilities and railway stations from Hasbro's original MONOPOLY game, but the graphics, level of detail, and expanded gameplay of MONOPOLY TYCOON for mobile users, engages a whole new generation of players."

"We think it's very exciting to have the popular MONOPOLY brand turned into a tycoon game for mobile," said Kranzler. "It's one of those games that you can play for awhile and then pick up again later, just like we used to do with the classic MONOPOLY board game."

MONOPOLY TYCOON is now available on major US wireless networks. Please visit www.mforma.com/monopolytycoon

About MFORMA Group, Inc.

MFORMA is a leading global publisher and distributor of mobile entertainment. MFORMA provides wireless operators and their customers with the world's best content and brands, and provides developers and brand owners with the shortest route to market. MFORMA's customers include more than 100 of the world's leading wireless carriers. In addition to the industry's most comprehensive catalog of mobile games for BREW, Java, SMS, MMS, and WAP platforms, MFORMA also provides music, sports, lifestyle, and information services subscription products. MFORMA's carrier-grade platform manages the delivery of downloadable games and applications for some of the world's largest carriers. MFORMA is a U.S. corporation with offices in San Francisco, San Diego, Los Angeles, USA; London and Manchester, England; Shanghai and Beijing, China; and Seoul, Korea. [www.mforma.com]

About Atari

New York-based Atari, Inc. (NASDAQ: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining franchises such as DRIVER™, The Matrix™, Stuntman™ and Test Drive®, and mass-market and children's franchises such as Backyard Sports™, Nickelodeon's Blue's Clues™ and Dora the Explorer™, and Dragon Ball Z®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com.

About the Hasbro Properties Group

The Hasbro Properties Group (HPG), the intellectual property development arm of Hasbro, Inc., (NYSE: HAS), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, DUEL MASTERS, MY LITTLE PONY, MONOPOLY and CANDY LAND, beyond the toy and game aisle, creating rich lifestyle experiences.

Contact Information

  • Press contact:
    Candice Yusim
    mPRm for MFORMA
    323.933.3399 X 239