SOURCE: Danal, Inc.

Danal, Inc.

February 04, 2014 06:00 ET

mGive's Charitable Mobile Donation Campaigns Now Powered by Danal's BilltoMobile Platform

SAN JOSE, CA--(Marketwired - Feb 4, 2014) - Danal Inc., the leader in mobile commerce, announced today that its payment platform, BilltoMobile, is now powering Direct Carrier Billing (DCB) for The mGive Foundation (mGive). With this announcement, Danal has emerged as the preferred mobile billing provider for non-profit donations.

Unlike traditional fundraising methods, mGive enables users to donate to their favorite non-profit organizations through text. mGive works with over 500 of the most reputable charities in America, most notably raising $43 million for Haitian relief, and millions more through the Alicia Keyes text campaign with American Idol and Keep A Child Alive. Additionally, hundreds of small and mid-size nonprofits run mGive text campaigns for a variety of causes, such as environmental conservation, healthcare access, and poverty reduction.

BilltoMobile is Danal's financial-grade payment platform that provides a robust interface for the onboarding, authorization, charge and settlement aspects of carrier billing. Danal's close partnerships and direct integrations with the tier-1 carriers have enabled it to support the special requirements needed for a seamless SMS-based purchase experience for donors. mGive's launch of BilltoMobile will streamline an already instant and secure donation option through the most convenient channel -- the mobile phone.

"Bringing Danal's full suite of services to our non-profit clientele means that mGive will maintain our high standards and keep the mobile donation channel immediate, easy, and secure," said Jenifer Snyder, Executive Director of The mGive Foundation. "Danal's technology is outstanding, and we're looking forward to potentially using their international reach for future projects."

"mGive invented the mobile channel for social good in 2008 and is the leader in this space because we continually provide the strongest, most creative solutions for nonprofits that want to succeed with texting technology," added Snyder. "Danal is an amazing mobile payment partner to help further our efforts."

Through the immediacy of mobile devices, mGive's mission is to provide an efficient philanthropic channel over which mobile users can easily receive and respond to appeals from worthy causes and charities worldwide. Users are made aware of unique short codes and keywords through promotion from a non-profit, or through direct solicitations from the charities. mGive's clients are the most successful with text messaging and fundraising because of the unique mobile strategies mGive customizes and helps implement for their nonprofit partners.

"This association with mGive demonstrates the natural fit of mobile payments within the mobile giving space," said Jim Greenwell, President and CEO of Danal Inc. "Our proven platform is an excellent solution to empower charitable organizations like mGive's clients and enable them to reach new fundraising goals."

About Danal Inc.

Danal Inc. is the premier provider of carrier-integrated mobile commerce solutions worldwide, enabling the purchase of goods and services on PC, tablet and mobile phones. Danal Inc.'s consumer-facing technologies promote smooth customer acquisition and conversion through easy, intuitive product design that helps thousands of businesses monetize their customers and grow their market share. Danal Inc. is the US subsidiary of Danal Co. Ltd., the pioneer and global leader in e-commerce mobile payments globally, having processed an unmatched $7 billion in transactions for over 10,000 merchant partners. Danal is listed on KOSDAQ:064260. Danal Inc. is a privately held company headquartered in San Jose, California, and Danal Co. has offices worldwide.

About mGive:

The mGive Foundation is the leader in the text donation industry, processing 85 percent of all mobile donations in the U.S. mGive invented the mobile channel for social good and has the technology and expertise to handle the outpouring of text donations during big disasters like the Oklahoma tornado, the bombing at the Boston Marathon, Super Storm Sandy, Haiti and more. mGive also runs hundreds of text campaigns for nonprofits, large and small, that want to mobilize support (volunteer time, money and other resources) in non-disaster situations.

For more information about mGive and its list of supported organizations, please visit www.mGive.org.