MADRID, SPAIN and TEL AVIV, ISRAEL--(Marketwire - June 16, 2011) -mgMEDIA, developers of multi-device digital content distribution platform Open4Content and Jinni, innovators of the only taste-and-mood based discovery engine for movies and TV shows, today announced a new strategic partnership to deliver a fun, intuitive and highly accurate Jinni semantic discovery experience. The Jinni discovery engine will be built in to the core of mgMEDIA's over-the-top platform, Open4Content. Users will enjoy finding and viewing high-quality entertainment that suits their personal tastes and moods anytime, anywhere.
"The ability to offer customers a customized experience while watching OTT video will make the difference, and Jinni is the clear choice for a video discovery partner to enhance the user experience on our four screen platform Open4Content," said Jeronimo Macanas, CEO of mgMEDIA. "We strive to provide the very best, most complete multi-device digital distribution solution and are excited to offer a Jinni powered guide to give users the best experience".
"mgMEDIA is leading the evolution to universal digital entertainment access, and we're happy to power the user interface on the Open4Content platform to deliver a fun, intuitive discovery experience," said Yosi Glick, CEO and Co-founder of Jinni. "mgMEDIA now has another strategic advantage over other players by giving users the most personalized and accurate discovery experience possible on their favorite devices."
Jinni´s unique holistic approach to entertainment discovery integrates semantic search, personalized recommendations and mood-based discovery features for a fun, intuitive way to find movies and TV shows over premium content catalogs available through mgMEDIA´s content partnerships.
mgMEDIA is a company devoted to technology for digital content multi-device distribution. The Open4Content four screen platform is the company's focal product. It also provides TV APPs development services and strategic consultancy. mgMEDIA is headquartered in Madrid, Spain and have offices in San Francisco, California. www.microgenesismedia.com.
Jinni Media, Ltd
Jinni is the first and only taste-and-mood based engine powering video discovery. Using content genetics and nuanced understanding of user tastes, the Jinni engine powers a uniquely intuitive, personalized experience that increases content consumption and reduces churn. www.jinni.com.