November 15, 2010 09:00 ET

Miami Heat All-Star Dwyane Wade Signs With THE COLLECTON

MIAMI, FL--(Marketwire - November 15, 2010) - THE COLLECTION, South Florida's premiere luxury automotive dealership, today announced that Miami Heat guard Dwyane Wade, has signed with the company through 2012.

"Dwyane Wade has distinguished himself as one of the best players in the NBA and we are honored to have him join THE COLLECTION family as our spokesperson," says Ken Gorin, President and CEO. "His power and strength combined with his drive to win on the court reflects the same standards as THE COLLECTION. He is the perfect ambassador for our brand."

Wade burst on to the scene in 2003 when, as a 5th pick in the 2003 NBA Draft, he joined the Miami Heat. He went on to become a member of both the All-Rookie and All-Star team for six consecutive seasons and in 2006, led the Miami Heat to their first NBA Championship in franchise history. This benchmark also earned Wade the title of 2006 NBA Finals MVP. At the 2008 Summer Olympics, Wade, along with the rest of the United States Men's Basketball 'Redeem Team,' earned gold medal honors.

"It is a privilege to have the opportunity to work with THE COLLECTION. I have been a longtime admirer of their luxury brands and appreciate the unique style and speed of their cars," says Dwyane Wade.

On the corner of Bird Road and Ponce de Leon Boulevard in Coral Gables stands Florida's definitive luxury automobile destination, THE COLLECTION. President and CEO, Ken Gorin, a 33-year industry veteran in the exotic and luxury automobile business, has built a world-class destination housing the globe's most celebrated automotive brands: Porsche; Audi; Ferrari; Maserati; Aston Martin; Jaguar and beginning in 2011 -- McLaren. The Collection's success is credited to outstanding service, exceeding customer expectations and to a staff that treats customers like members of their family. The Collection's facilities also include a state-of-the-art service department, parts facility, and Ferrari Boutique to outfit today's high performance enthusiast. In October 2010, The Collection proudly inked a deal with six-time NBA All-Star, 2010 NBA All-Star MVP and Miami Heat guard Dwyane Wade. As South Florida's hometown hero, Wade helped lead the Miami Heat to their first NBA Championship in franchise history and is now teaming up with THE COLLECTION to be the face of the brand. To experience The COLLECTION call 305.444.5555, or visit

Contact Information

    Ronnie Moro
    The Agency
    305.6627152 ext. 101
    Email Contact