February 15, 2012 10:30 ET Releases Free Lingerie Care Guide

Learn How to Protect, Wash and Store Your Lingerie

JERSEY CITY, NJ--(Marketwire - Feb 15, 2012) - With lingerie sales set to top $1B this Valentine's Day, has released its lingerie care guide offering unique tips to help women extend the life of their newly purchased delicates through proper washing and storage.

MiAmor's lingerie care guide outlines simple ways for busy women to care for their lingerie, sports bras and everything in between. The guide is broken down into three sections. The first helps women identify when it's time to get rid of foundation garments that are no longer doing the trick. It then explains how to properly wash and store everything a woman wears from bra tops to bikini bottoms.

Women reading the guide will learn:
1. How a permanent marker makes it easy to sort and keep track of lingerie
2. Why you should never fold your bras
3. What to do when your machine doesn't have a delicate cycle

Nicole Matthias, owner of, had this to say about the guide: "This guide is a compilation of tips and timesavers that I created after years of damaging my delicates." She adds, "I was able to develop an easy and convenient way to keep my more delicate items looking new with minimal effort." The guide is free and available for download at, known for its one-of-a-kind Dirty Little Secret lingerie bags, is dedicated to helping women solve life's daily problems with style and grace. For more information on MiAmor and the Dirty Little Secret, please visit

About MiAmor
Mi Amor makes fun, fashionable accessories for women who find beauty in everyday moments and meet life's little challenges with humor and imagination. Fabric artisan Nicole Matthias founded Mi Amor on the idea that home and fashion accessories can be both stylish and functional. Signature products include the "Dirty Little Secret" lingerie bag, which looks like a silky teddy, but serves as a lingerie hamper and travel bag, and the "Stash" spandex wrist wallet, which keeps essential items handy and secure on the run, at the pool or wherever women travel. For more information or to see the Mi Amor collection, visit

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