January 27, 2011 08:15 ET

miCARD Partners With Concierge Medicine Practice to Improve Emergency Care

Co-Branded Medical Information Card Gives Emergency Personnel Instant Access to Patients' Critical Medical Information, 24/7, Worldwide

SCOTTSDALE, AZ--(Marketwire - January 27, 2011) - miCARD ( has partnered with Douglas S. Stanley, M.D. Inc., to provide the concierge medicine practice a co-branded, medical information card and online Personal Health Record that prepares patients for an unanticipated medical emergency and offers them an added level of safety and security away from the physician office.

"Implementing miCARD's services into my practice was an easy decision. miCARD fits perfectly with our promise to provide the best quality of care," said Dr. Stanley, an Internal Medicine specialist. "With minimal time commitment and minimal expense, I am able to provide an additional service that helps my patients experience our continued dedication to a higher standard of care. Compassion and a trusting relationship is the foundation of my practice, miCARD helps carry these values well beyond the office."

Concierge Medicine Continues to Grow
Concierge medicine, also called boutique medicine, originated in the mid-1990's. However, with healthcare reform currently underway, more physicians are choosing this option. A 2005 estimate projected that 250 doctors with 100,000 patients operated boutique practices as of that year. In 2010, almost 5,000 U.S. primary care doctors operated a concierge practice, according to the Society for Innovative Medical Practice Design, which projects that by 2012 there will be 17,000 boutique practices in operation.

"We are excited to be working with Dr. Stanley to help him provide the highest level of care to his patients," said Dr. James Kelley, a practicing ER physician and co-founder of miCARD. "Extending the continuum of care beyond the office and into the community helps physician and patient deepen their relationship, improves medical outcomes and saves lives."

miCARD is the only medical information card and online Personal Health Record(PHR) designed by an emergency physician. In less than one minute, miCARD gives medical personnel in the field a readable summary of a member's vital medical information: current medical conditions, critical medications, emergency contacts, allergies and more. miCARD's wallet card is further supported by an interactive, online PHR which stores additional member information: advance directives, physician contacts, EKG's, lab results, and current medications. All personal medical information is stored securely online and viewable at the miCARD website 24/7 by treating medical providers worldwide.

miCARD is a proud sponsor of the American Academy of Private Physicians Summit on Concierge Medicine, Saturday, January 29th at the JW Marriot Camelback Inn in Scottsdale, Arizona. To enquire about co-branding opportunities with miCARD please visit us at the AAPP Summit or at

About miCARD
Headquartered in Scottsdale, AZ, miCARD is a physician designed, medical information card and online Personal Health Record designed to optimize emergency medical care. miCARD's proprietary solution improves the flow of critical care information and ensures medical personnel have immediate and secure access to a user's vital medical information, 24/7 worldwide. miCARD is registered with the USPTO under patent & trademark protection. For more information about miCARD please visit or contact us at (866) 596.2956.

About Douglas S. Stanley, M.D., Inc.
Patient-centered care provided compassionately in a friendly, warm environment. That's Dr. Stanley's goal in caring for his patients. Dr. Stanley is Board Certified in Internal Medicine, and has been in private practice since 2002, in solo practice since 2007 and started his VIP practice in January 2008. For more information about Dr. Stanley please visit or call (559) 447.9027.

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