April 04, 2011 14:56 ET

miCARD Provides Emergency Medical Card to Leading Women's Health & Wellness Community

Co-Branded "Emergency Medical Card" Gives First Responders a Readable Summary of EmpowHER Members' Vital Medical Information 24/7 Worldwide

SCOTTSDALE, AZ--(Marketwire - April 4, 2011) - miCARD has partnered with -- a Top 5 women's health and wellness site -- to provide their social advocacy community an emergency medical card that saves lives and prepares their members for an unanticipated medical event. The co-branded EmpowHER medical card is a practical solution to help women become better advocates of their own healthcare and the care of those they love. 

"When we decided to offer our community an emergency medical card we researched the space extensively," said Thom Brodeur, EVP and Marketing Chief for EmpowHER. "miCARD was the best solution we found to help our members proactively manage their critical medical information, and protect themselves and those they love in the event of a medical emergency." 

miCARD is the only medical information card and integrated, online Personal Health Record (PHR) designed by an emergency physician. miCARD provides medical personnel the critical information they need to improve care and save lives during the initial moments of a medical emergency or when an individual is unconscious or incapacitated due to injury. miCARD gives first responders a complete summary of a member's vital information including medical conditions, critical medications, emergency contacts, surgical history, allergies and more.

miCARD's wallet card is further supported by an interactive, online PHR which stores additional medical information such as advance directives, physician contacts, EKGs, lab results and medication lists. All personal medical information is stored securely online and viewable at the miCARD website, 24/7, by medical personnel worldwide.

"We are excited to be working with EmpowHER, aligning our desire to serve individuals seeking better health and information," said Dr. James Kelley, a practicing emergency physician and co-founder of miCARD. "Our shared goal is to provide individuals the tools to proactively maintain and improve their health."

About miCARD
miCARD's proprietary solution improves the flow of critical care information and ensures medical personnel have immediate and secure access to a user's vital medical information, 24/7 worldwide. miCARD is actively partnering with member organizations, healthcare communities, physician practices and charitable organizations looking to ensure the health and safety of their members. To enquire about co-branding opportunities with miCARD please visit or contact us directly at (866)596.2956.

About EmpowHER
EmpowHER Media is an award-winning health media company for women. The Company's flagship and Top 5 women's health and wellness site and community is the home for female health consumers. Health care professionals, health and wellness marketers, and agency professionals rely on EmpowHER for reaching the most influential health and wellness buyer on the Internet -- women. Millions of women visit every year, making it one of the largest and fastest-growing resources dedicated exclusively to women's health and wellness. For more, visit

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