SOURCE: miCARD

miCARD

December 07, 2010 10:15 ET

miCARD® Partners With GWRRA: Provides Lifesaving Medical Card to Motorcycle Association

Co-Branded Medical Information Card Gives Emergency Personnel Instant Access to GWRRA Members' Critical Medical Information, 24/7, Worldwide

SCOTTSDALE, AZ--(Marketwire - December 7, 2010) - miCARD and Gold Wing Road Riders Association, the world's largest social organization for owners and riders of Honda Gold Wing/Valkyrie motorcycles have partnered to provide GWRRA with a co-branded, medical information card that prepares association member/riders for an unanticipated medical emergency.

"One of the highest priorities at GWRRA is to ensure the health and safety of our 74,000+ members," said Ed Price, Marketing Director at GWRRA. "We are pleased to join forces with miCARD to ensure our association riders are prepared for any kind of a medical event. No matter where our members go, we know that the lifesaving medical information on miCARD will be with them. I personally carry miCARD in my wallet all the time, as I travel extensively."

Motorcycle Fatalities on the Rise
The National Highway Transportation Safety Administration projects more than 100,000 motorcycle injuries will occur this year alone. Even with the advent of statewide motorcycle safety campaigns to help automobile drivers become more aware of motorcyclists, fatalities continue to rise. Carrying medical information ensures that emergency personnel have the critical information they need to make lifesaving decisions should an accident occur.

miCARD is the only medical information card and online Personal Health Record(PHR) designed by an emergency physician. In less than one minute, miCARD gives medical personnel in the field a readable summary of a member's vital medical information. This includes: current medical conditions, critical medications, emergency contacts, allergies and more. miCARD's wallet card is further supported by an online PHR which stores additional member information such as: advance directives, physician contacts, EKG's, lab results, and current medications. All personal medical information is stored securely online and viewable at the miCARD website 24/7 by treating medical providers worldwide.

"Critical decisions about your health are made in the first few minutes of your emergency care," said Dr. James Kelley, a practicing ER physician and co-founder of miCARD. "If you are unconscious or incapacitated, medical personnel have no knowledge of your existing medical conditions, critical medications or other important details which could impact your care and save your life."

miCARD is a low cost solution to the problem of emergency preparedness and care and can be created securely online in minutes. To ensure the health and safety of your association members or to enquire about co-branding opportunities with miCARD please visit www.micard.com/partners or contact us directly at (866)596.2956.

About miCARD
Headquartered in Scottsdale, AZ, miCARD is a physician designed, medical information card and online personal health record designed to optimize emergency medical care. miCARD's proprietary solution improves the flow of critical care information and ensures medical personnel have immediate and secure access to a user's vital medical information, 24/7 worldwide. miCARD is registered with the USPTO under patent & trademark protection. For more information about miCARD please visit www.micard.com or contact us at (866)596.2956.

About Gold Wing Road Riders Association
 Founded in 1977, The Gold Wing Road Riders Association (GWRRA) is the world's largest single-marque social organization for owners and riders of Honda Gold Wing/Valkyrie motorcycles. Dedicated to our motto, Friends for Fun, Safety and Knowledge, GWRRA members enjoy the freedom of belonging to a not-for-profit, non-religious and non-political organization with more than 800 active chapters, serving nearly 80,000 U.S., Canadian and international members in 53 foreign countries.

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