MONTREAL, QUEBEC--(Marketwire - Dec. 12, 2012) - Sun Media is pleased to unveil its revamped and improved version of Micasa.ca, designed to serve real estate agents, home builders, and property managers. The refresh is part of the Company's recently implemented strategy to enhance its market offering by dedicating Micasa.ca to real estate professionals exclusively and transferring homeowner listings to its own dedicated site at Viaproprio.ca, which was launched in September 2012.
Sun Media's Micasa.ca has successfully served real estate professionals for many years. Today, the site attracts over 150,000 unique visitors every month. We have redesigned the site to respond more effectively to our customers' needs and ensure that Micasa.ca remains a leading resource for real estate professionals in Quebec.
Visitors to the new site will discover enhanced navigation and search functionality, enabling them to easily find properties that meet their specific criteria. The site's look-and-feel has also been enhanced and now features larger photos and text fonts as well as more effective mapping functions. Players in the real estate sector will be pleased to learn that Micasa.ca remains a leading source of industry news, information, and market trends.
"Our customers' needs are our top priority," states Caroline Roy, Vice-President, Digital Products, Sun Media. "Micasa.ca has always provided our customers with outstanding service. The site's redesign is part of our pursuit of continuous improvement in terms of quality." In light of current economic conditions affecting home sales in many markets, realtors are looking for ways to improve their listings' visibility. The revamped version of Micasa.ca delivers the visibility they need to stand out in a crowded market, while providing buyers and renters with an improved resource for finding their dream home.
Sun Media Corporation
Sun Media Corporation, a subsidiary of Quebecor Media Inc., is Canada's largest newspaper publisher, based on the circulation of paid and free newspapers, publishing over 15.1 million copies each week. With 36 paid-circulation daily newspapers and 6 free dailies in 9 of the 10 largest urban markets in Canada, each with its own dedicated web site, and almost 200 community newspapers, shopping guides, and other specialty publications, Sun Media Corporation's English and French-language newspapers and web sites make it a leading provider of local news and information. Sun Media Corporation regroups the activities of Osprey Media and Canoe.ca, an integrated enterprise offering e-commerce, information, and communication services that operates a network of Internet portals that attracts 10.5 million unique visitors per month in Canada, including 5.7 million in Quebec. Sun Media Corporation also provides a range of commercial printing and related services as well as distribution services for newspapers, flyers, and magazines.