WASHINGTON, DC--(Marketwired - Jun 2, 2014) - GenEra Strategies ("GenEra"), a full service digital marketing agency, expands its management team adding Michael Barquero to the newly created position of Director of Enterprise Technologies.
Mike will lead GenEra's technology team of front-end and back-end Web Developers, Database Developers, Programmers, SEO Specialists, and E-Marketing Specialists. "Mike will work with GenEra clients in developing technology solutions to facilitate lead generation, executing marketing activities, reporting and analyzing data, and leading the development team on GenEra's DataHatch technology," said Todd Mason, GenEra Strategies' Chief Executive Officer. Todd continued, "The GenEra technology team, under Mike's leadership, also builds custom websites, e-commerce sites, social media platforms, third party APIs and mobile applications, and develops and manages complex database systems."
Prior to joining GenEra, Mike ran his own international IT solutions company, leading and engineering large-scale system development efforts as well as scaling solutions to size for smaller organizations. He has a strong background in vast development languages, including PHP, C++, .NET, Java, Python, and Perl. Mike also has broad experience in database development and design experience, having worked on SQL Server, Oracle, PostgreSQL and MySQL. His service administration experience includes UNIX/Linux and Windows. "It is exciting to join such a dynamic group of people at GenEra that have great ideas, talents with clients who welcome leveraging technology to drive tractable results," said Mike. Mike holds a computer science degree and is in the process of completing his master's degree in Computer Science Engineering and PMP Certification. Mike also holds a degree in website programming.
GenEra Strategies, LLC ("GenEra") is a full service digital marketing agency serving a national client base of Retailers, Franchisors, The Federal Government and those in the Senior Care industry. GenEra creates and executes measureable marketing strategies and tactical plans that improve its clients' bottom line via consulting, social and digital marketing, web development, mobile development, electronic marketing, video production, analytics and creative. An ROI-focused agency, GenEra tracks results and provides clients with comprehensive reporting and metrics to demonstrate learning and success. GenAge Marketing is a division of GenEra that consults with clients seeking to connect and do business with the 50+ generation, namely Boomers and seniors, Gen X and Millennials and to seize and leverage the opportunities presented by effectively communicating with each generation. For more information, visit www.GenEraStrategies.com and www.GenAgeMarketing.com.