SOURCE: Spigit


May 24, 2011 08:02 ET

Michael Brooding Joins Spigit as VP of Business Development

PLEASANTON, CA--(Marketwire - May 24, 2011) - Spigit, the leader in social innovation management software, today announced that Michael Brooding has joined the company's management team as the Vice President of Business Development. Prior to joining Spigit, Brooding spent two years as the CFO and Executive Committee member at Brightidea.

"With Spigit's team of influential leaders and strong funding, we will continue to significantly increase the value of the platform through deeper and broader penetration into the enterprise," stated Michael Brooding. "I look forward to helping Spigit continue to extend its market-leading position."

As VP of Business Development, Brooding is focused on ensuring that our current and growing list of large enterprise clients receives the most value from the Spigit platform. In addition to engaging Spigit's ecosystem of influence partners, Brooding will concentrate his efforts on guaranteeing high levels of customer satisfaction through the integration of our engineering, services, and support organizations.

"Spigit's aggressive growth and award-winning product has attracted top talent from industry insiders and adjacent markets," said Paul Pluschkell, CEO and Founder, Spigit. "Michael's ability to realize new value with customers speaks to our core business of social innovation as well as to our commitment to building long-term relationships."

Brooding has spent over 20 years in financial and operational roles within both Fortune 500 and venture-backed companies. Prior to his last position at Brightidea, he was Senior Director of Finance at GroundWork Open Source, where he focused on finance and administration functions. Before GroundWork, Brooding performed both line and operational roles within the Insurance, IT Management, Software and Healthcare industries. Michael is a CPA and holds an MBA in Finance from Golden Gate University and a BA in Economics from UCSB.

About Spigit
Spigit is the leading provider of social innovation management software, connecting employees, customers and business partners for innovation and insight discovery. Using enterprise-grade social technology, Spigit's software taps into the collective intelligence of an organization and transforms it into actionable, predictive information. By incorporating incentives, idea graduation, idea trading and real-time analytics, Spigit allows companies to harness the social capital within. Our technologies are used by the largest and most innovative companies in the world including:, AAA, Southwest Airlines, and Lloyds TSB. Spigit currently powers innovation projects at numerous Fortune 2000 companies and has been named 2011 best "Social Media and Entertainment, Networking or Collaboration Product" by Network Products Guide, one of JMP Securities' 2011 "Hot 100" software companies, CIO Magazine's 20 to Watch in 2011, and is listed on the AlwaysOn Global 250 list, the power list of the top 250 private global technology companies. For more information, visit or call 1-855-SPIGIT1

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