SOURCE: Retiree Health Choices

Soulati Media, Inc.

November 13, 2013 10:51 ET

Michael F. Seibold, Former Blue Cross-Blue Shield of Illinois President, Joins Retiree Health Choices Advisory Board

Retiree Health Choices, a Chicago Internet Technology Company Developing Tools to Address Medicare Complexities, Is Expanding Its Board of Advisors

EVANSTON, IL--(Marketwired - November 13, 2013) - Retiree Health Choices (RHC), a Chicago-based technology company, today announced that Michael F. Seibold, President of Seibold and Associates, Tucson, Ariz. and former president and COO of Blue Cross-Blue Shield of Illinois, has formally joined its board of advisors.

"There are few nimble startups delivering solutions to address Medicare complexities, and that's why I appreciate Retiree Health Choices' unique service offering," said Michael F. Seibold, president of Seibold and Associates. "Its team is developing tools to simplify Medicare with both consumers and insurance carriers in mind. This two-way perspective is fascinating and what's needed in the marketplace."

Seibold and Associates targets business strategy for health plans capitalizing on decades of experience with the largest and most profitable carriers in the market representing about 5 million covered lives.

"Michael brings a lifetime of professional expertise and thought leadership to Retiree Health Choices. He is a true visionary, and we are confident he will make a major contribution to our success," said Allen Steinberg, Cofounder and Chief Legal Officer of RHC. "The ability to tap Michael's insights and breadth of knowledge will be invaluable."

The goal of RHC is to "demystify" the complex Medicare plan selection process by developing new online solutions for new retirees and Boomers who need Medicare-related insurance. RHC plans to develop additional private Medicare-based exchanges with business partners. Retiree Health Choices recently launched a consumer-facing online marketplace for Medicare Supplement plans in Illinois, called


Retiree Health Choices (RHC) is a Chicago-based technology company. Founded in 2010 by a team of health insurance experts, RHC addresses the burgeoning Medicare sector with consumer tools to alleviate the complexity surrounding Medicare selection and purchase decisions. The company's new online consumer-facing selection and purchase site for Medicare, includes a risk-modeling tool to calculate total estimated annual cost of Medicare insurance. Reach Retiree Health Choices at Follow the company on Twitter @RetireeHealth, LinkedIn and Google+.

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