SOURCE: Datran Media

Datran Media

March 25, 2011 09:00 ET

Michael Hannon, GM of Datran Media's Aperture Measurement Business, to Speak Alongside ChaCha at the Digital Publishing Summit

NEW YORK, NY--(Marketwire - March 25, 2011) -  Datran Media's Aperture (http://www.datranmedia.com/aperture/), the Audience Standard™ for digital media measurement, today announced that its General Manager, Michael Hannon, will be presenting at the Digital Publishing Summit.

On March 29 in Park City, UT, Hannon will kick off day two of the Digital Publishing Summit with a VIP breakfast session at 8:15 a.m. Hannon will introduce Shawn Schwegman, chief marketing officer for ChaCha, who will join Hannon in a presentation titled, "The Measurement Key to Driving Greater Value to Brand Advertisers, Ad Sales and CPMs." During the session, Hannon and Schwegman will discuss how ChaCha is attracting repeat buys from brand advertisers who are touting significantly greater results than they've realized anywhere else. 

The Digital Publishing Summit is focused on executing the business models that will lead to scale and profitability. The three-day conference and its speakers will focus on the business of audience, advertising and monetization for short-term as well as long-term results.

For more information on Datran Media's upcoming speaking engagements or to set up an on-site briefing, please contact lana@datranmedia.com.

About Aperture:
Aperture is an award winning, real-time audience measurement and targeting platform that helps digital marketers and publishers accurately identify and engage their ideal audience. Backed by verified household-level data, the award-winning Aperture solution is rapidly becoming The Audience Standard™ for marketers, providing unparalleled consumer insights that help guide smarter business decisions. The world's leading advertisers, agencies, and media companies rely on Aperture to successfully reach consumers across the Web with the messages that matter most.

About Datran Media
Datran Media is a leading digital marketing technology company that helps advertisers and publishers discover and reach their ideal audiences. Backed by award-winning technology and strategy, Datran Media provides digital advertising solutions, audience measurement and analytics, email marketing services and media monetization. More than 1,000 top consumer brands have relied on Datran Media to deliver campaigns that exceed their branding, acquisition, retention and monetization goals. Datran Media CEO Patrick Vogt leads the company in its focus on Corporate Social Responsibility (CSR). For more information on Datran Media, visit www.datranmedia.com.

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