October 10, 2014 12:00 ET

Michael Ionita-Ganea and Laura Woolston Join MobFox C-Suite

Company Ramps Up Talent in Response to Growing Global Demand for Its Mobile Advertising Platform

SAN FRANCISCO, CA--(Marketwired - Oct 10, 2014) -  MobFox, one of the world's largest independent mobile advertising platforms, today announced that Michael Ionita-Ganea has joined the company as COO and Laura Woolston as CMO. The company also announces that it has hired Chris Ji as senior manager, business development.

The news comes on the heels of the company's expansion into the U.S. In July, MobFox announced that it had opened its U.S. headquarters in San Francisco. Both Woolston and Ji will operate from the San Francisco location while Ionita-Ganea will be based in Austria.

"MobFox has already established itself as market leader in mobile advertising in Europe," said Julian Zehetmayr, CEO of MobFox. "We see a huge opportunity to grow our footprint in Europe while also focusing on an increasing demand for the company's platform in the U.S. market. These appointments will better position MobFox as it looks to capitalize on these opportunities."

Michael Ionita-Ganea's focus has been on working with startups to grow their businesses and build their teams. Before joining MobFox, Ionita-Ganea was CEO and co-founder of RealLifeConnect, a company that was recently acquired. In addition to his role as COO of MobFox, Ionita-Ganea is also a board member of several start-ups including StartuS and Happymed.

Laura Woolston joins MobFox from Velti, where she helped to lead the company's marketing initiatives. She is an ad-tech industry veteran, having previously held positions at Jumpstart and Mobclix. At Mobclix, she was instrumental in driving publisher demand for the platform as well as building awareness for the brand to add credibility and interest from investors.

Chris Ji comes to MobFox from MoPub (now Twitter) and was a part of the publisher sales team, working to bring new publisher inventory to the platform.

"This is a really exciting time to join MobFox," added Zehetmayr. "The company is ready to make some major moves in terms of product and scale. Michael, Laura and Chris will be pivotal in helping us to execute on this strategy."

About MobFox
Founded in 2010, MobFox is the largest independent mobile advertising platform. MobFox allows publishers to get the most from their mobile ad inventory by offering a single gateway for Real-Time Bidding (RTB), worldwide direct sales and in-house advertising revenue. MobFox is privately funded and headquartered in London with offices in San Francisco, Vienna and Paris. For more information about MobFox, go to or follow us on twitter @MobFoxOfficial.

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