SOURCE: Mass Hysteria Entertainment

August 17, 2009 16:18 ET

Michael Lambert, Inc. Undertakes Change in Control and Commences New Business Operations

New Business Will Focus on Changing the "Moviegoing" Experience With Wild Comedies and Fun at the Theatre

HOLLYWOOD, CA--(Marketwire - August 17, 2009) - Mass Hysteria Entertainment Company, Inc. ("MHYS" or the "Company") (OTCBB: MHYS) announced that it has effectuated a name change from Michael Lambert, Inc. in conjunction with its change in control and new business focus. Pursuant to the name change the Company's symbol was changed to MHYS. In addition, the Company effectuated a 3 for 1 forward stock split of the Company's issued and outstanding common stock effective with a record date of June 23, 2009 and a payable date of August 5, 2009.

Pursuant to the change in control, Joseph Meuse resigned as President and sole member of the Board of Directors of the Company and DANIEL GRODNIK was appointed as the new President, CEO, CFO and Chairman of the Board of Directors of the Company. Mr. Grodnik has worked AS A PRODUCER in the movie industry for almost thirty years. He has served as the Chairman and CEO of the National Lampoon during its heyday, a publicly traded entertainment company. Currently, he is in prep on "Carjacked" starring Ron Perlman and DIRECTED BY PETER MEDAK and "The Courier," an action film directed by Russell Mulcahy. Mr. Grodnik JUST COMPLETED a romantic comedy titled, "Overnight," and is in development on new theatrical films with two-time Academy Award winner for Best Picture ("The Godfather" and "Million Dollar Baby") Albert S. Ruddy.

The Company also changed its business plan such that it is now an innovative motion picture studio that produces branded young adult film content for theatrical, DVD, and television distribution. Mass Hysteria's plan is to produce a minimum of three theatrical films annually that appeal specifically to the youth market.

About Mass Hysteria Entertainment Company, Inc.

Incorporated in Nevada and headquartered in HOLLYWOOD, CALIFORNIA the Company is an innovative motion picture studio that produces branded young adult film content for theatrical, DVD, and television distribution managed by VETERAN MOTION PICTURE PRODUCER DANIEL GRODNIK. Mass Hysteria's plan is to produce a minimum of three theatrical films annually that appeal specifically to the youth market. "TODAY'S YOUNG MOVIEGOER IS READY FOR SOMETHING RADICAL. MASS HYSTERIA MOVIES WILL EMBODY THE SHARED EXPERIENCE WE ALL EXPECT AT THE MULTI-PLEX AND COMBINE IT WITH A PROPRIETARY INTERACTIVE COMPONENT," SAID DANIEL GRODNIK. "MASS HYSTERIA IS THE NEXT STEP IN THE EVOLUTION OF FILM." The company website is www.masshysteriafilms.com

Forward-Looking Safe Harbor Statement:

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include product demand, market competition, fluctuations in advertising payouts, delays in website & application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov. All traffic statistics are recent averages.

Contact Information

  • Contact information:

    Dan Grodnik
    (818) 567-6190