SOURCE: InsWeb

June 25, 2008 06:30 ET

Michael P. Crosson Joins InsWeb as Senior Vice President of Advertising Sales

SACRAMENTO, CA--(Marketwire - June 25, 2008) - InsWeb Corp. (NASDAQ: INSW), a leading online insurance marketplace, today announced that Michael P. Crosson has joined the Company as Senior Vice President of Advertising Sales.

A seasoned veteran of the interactive industry, Mr. Crosson has over 30 years of advertising sales and business development experience working with well-known brands. As Vice President of Advertising at MapQuest, he headed consumer sales and revenue generation, creating multiple new sales channels and dramatically increasing advertising revenue during his tenure.

After AOL bought MapQuest, Mr. Crosson served as Vice-President of Advertising and Business Development for Vivendi-Universal's Flipside.com entertainment portal, where he helped expand the unit's revenue streams and rebuild its national sales force. Immediately prior to joining InsWeb, Mr. Crosson served as President and Founder of Changetheworld.com, an interactive consultancy overseeing advertising and business development projects for online companies such as Technorati, Mediazone.com, FriendFinder and ValueClick.

Mr. Crosson began his career as Founder, President and Creative Director for the AAAA accredited Crosson and Partners high-tech advertising agency in the Boston area. His agency garnered over 30 national advertising awards for its work.

"We are delighted to welcome Mike on board," said Hussein Enan, Chairman & CEO of InsWeb. "His extensive expertise in developing integrated online advertising programs will be extremely valuable to InsWeb as we capitalize on additional advertising opportunities through products such as our Agent Directory."

Mr. Crosson commented, "I am very excited to be a part of the InsWeb team and look forward to the opportunity to help further monetize the impressive platform the company has built over the years, as well as its sizeable consumer audience."

About InsWeb

InsWeb (NASDAQ: INSW) enables consumers to compare multiple, actionable quotes for auto, term life, health, homeowners, renters and condominium insurance offerings from many of the nation's highly rated insurers. The top-rated online insurance marketplace also provides live customer service, interactive tools and independent research. Headquartered in Sacramento, Calif., InsWeb is accessible at www.insweb.com.

For further information regarding InsWeb Corporation, please review the Company's filings with the Securities and Exchange Commission, including Quarterly Reports on Form 10-Q and Annual Reports on Form 10-K, and in particular Management's Discussion and Analysis of Financial Condition and Results of Operations.

"INSWEB" and "AGENTINSIDER" are registered service marks of InsWeb Corporation. All marks above are those of InsWeb Corporation, except for those of insurance insurers, brokers, agents, industry organizations, financial institutions, online partners, service providers, other mentioned companies and educational institutions, which are the marks of their respective entities.

Contact Information

  • Contact:
    Jennifer Jarman
    The Blueshirt Group for InsWeb Corporation
    415-217-7722
    Email Contact