PARSIPPANY, NJ--(Marketwired - May 13, 2014) - Ogilvy CommonHealth Worldwide (www.ochww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced that Michele Andrews has joined Ogilvy CommonHealth Payer Marketing as executive vice president, payer strategy.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) (www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Reporting directly to Rich Trezza, general manager of both Ogilvy CommonHealth Payer Marketing and Ogilvy Healthworld Payer Marketing, Ms. Andrews will be responsible for the strategic direction of all Ogilvy CommonHealth's payer accounts. She will lead the account team on all strategic projects, including competitive assessments, product launch planning efforts, market research, and overseeing client deliverables and key brand milestones. Additionally, Ms. Andrews will be tasked with spearheading the agency's payer pitch efforts and leading client outreach initiatives to drive new business opportunities.
Ms. Andrews brings more than 15 years of strategic and marketing experience to Ogilvy CommonHealth Payer Marketing from both the client and agency sides of the pharmaceutical industry. She started her career in pharmaceutical manufacturing, developing outcomes management and economic programs at AstraZeneca, before moving on to work in brand marketing for Genentech, a biotechnology company. Ms. Andrews has held various senior-level positions in the healthcare industry on the agency side of the business, including vice president, business development at NMCR, AmerisourceBergen Specialty Group, a pharmaceutical analytics communications company; principal at NeoMente Consulting firm; and chief marketing officer at technology startup EthoSquare. Immediately prior to joining the Ogilvy CommonHealth Worldwide network, Ms. Andrews served as senior vice president, director of client services at The Hobart Group marketing and communications company.
Mr. Trezza shared, "With Michele joining our team, this is an example of our continued growth and evolution as the leader in providing payer marketing support to the biopharmaceutical industry. She is a strategic thinker and approaches the business in a very client-centric manner."
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 56 offices across 32 markets, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.