SOURCE: UrthTech


March 13, 2012 10:00 ET

Michigan-Made: New Product Competing in National "Get On The Shelf" Contest

Urth Select Hopes to Clean House in Walmart's National Search for the Next "It" Product

FARMINGTON HILLS, MI--(Marketwire - Mar 13, 2012) - Michigan-made Urth Select™ -- the new all-in-one cleaning system from UrthTech -- is competing in Walmart's 'Get On The Shelf' contest with hopes of winning shelf space in Walmart stores across the country and placement on The competition showcases approximately 4000 new products from entrepreneurs across the country, but UrthTech is confident Urth Select™ will come out on top because of its ability to (literally) lighten the load of an everyday task -- home cleaning.

"We wanted to create the ultimate home cleaning product," explains Robert George, Jr., President of UrthTech. "Urth Select™ is a truly all-in-one solution where 'Multi-Purpose' actually means 'for multiple purposes' and the ability to choose the appropriate cleaner is right at your fingertips."

Packaged as a lightweight sprayer with 2 quick release bottles, Urth Select™ features a multi-select dial that allows users to quickly switch between 3 household cleaners: disinfectant, multi-surface, and glass. Each click changes the dilution of UrthTech's internationally patented cleaning solution and enables home cleaning to be done without ever switching bottles. Urth is also eco-friendly. The water chamber is refillable and cleaning cartridge replaceable, which equates to a 90 percent waste reduction per year when compared with traditional disposable cleaners. For a visual overview, voters can check out Urth Select's YouTube channel.

Two rounds of public voting (think "American Idol") via Facebook and text message will determine the contest winner. The first round began March 7 and will run through April 3 to determine the top 10 products, who will then compete in a second round of voting from April 11-April 24. You can vote for Urth Select once per day through the "Get On The Shelf" website or by texting the number 5068 to phone number 383838.

About UrthTech, LLC

Headquartered in Farmington Hills, MI, UrthTech is the leading developer of environmentally responsible antimicrobial products and specialty edible oils. With an emphasis on innovation, its proprietary Urth™ technology is a patented blend of simple, effective ingredients used to power innovation in the way specialty cleaning and sanitation products are packaged and consumed. For more information, please visit

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