SOURCE: Michigan Association of Recreation Vehicles and Campgrounds (MARVAC)

Michigan Association of Recreation Vehicles and Campgrounds (MARVAC)

May 31, 2012 15:45 ET

Michigan RV Sales and National Shipments Reveal Positive Signs for 2012

OKEMOS, MI--(Marketwire - May 31, 2012) - RV shipments rose nearly 10 percent through the first quarter of 2012 from 2011. According to the Recreation Vehicle Industry Association (RVIA), wholesale shipments to retailers for the first quarter of 2012 reached 71,400 units, a gain of 9.7 percent over the same period last year.

Wholesale shipments to retailers in March reached 28,100 units -- the best March total since 2008. In February, manufacturers shipped 24,600 units, giving the industry its best performance for these two months since 2008. Shipments for all of 2012 are projected to increase 5 percent from 2011.

In Michigan, first quarter 2012 RV sales are up 18 percent from the first quarter of 2011. The Michigan Association of RVs and Campgrounds (MARVAC) is projecting 2012 RV sales will continue to increase. MARVAC sponsors four RV shows each year and Director Bill Sheffer reported, "The spring RV shows were well attended and the participating dealers reported positive comments from potential RV buyers. Many show visitors commented that they were going to make the commitment to purchase a new RV this year. So far the statistics from the first part of 2012 are proving that to be true."

RV manufacturers now offer more customizing -- including offering upgrades as standards, packaging options and allowing mix-and-match options usually found only in high-end luxury RVs. Manufacturers are also making RVs that are smaller, lighter and more energy efficient to help those seeking budget friendly models.

Today's RVs are now outfitted with more functionality and smarter technology, with many offering gourmet and outdoor kitchens, larger bathrooms, expandable floor plans and layouts, and state-of- the-art electronics. Manufacturers are also utilizing green technologies to minimize energy consumption.

The Michigan Association of Recreation Vehicles and Campgrounds (MARVAC) is a statewide, non-profit organization dedicated to encouraging growth in the recreation vehicle and private campground industries while contributing to the quality of Michigan tourism. For more information, visit MARVAC's website, MARVAC, 2222 Association Drive, Okemos, Mich. 48864-5978; 517.349.8881.

Contact Information

  • Primary Contact:
    Bill Sheffer, Director
    Email Contact
    Phone: (517) 349-8881, ext. 11

    Secondary Contact:
    Shelly Latshaw
    Email Contact
    Phone: (586) 752-6381