SOURCE: Criteo

Criteo

March 10, 2011 09:00 ET

Microsoft Advertising Selects Criteo as Preferred Partner for Personalized Retargeting Across Europe

Criteo to Provide Enhanced Ad Relevance to the Microsoft Media Network

PALO ALTO, CA--(Marketwire - March 10, 2011) - Criteo, the global leader in personalized retargeting, and Microsoft Advertising today announced a European partnership to implement Criteo's retargeting solution on the Microsoft Media Network (MMN), its European premium display advertising network. The deal will reach up to 144 million European users a month[1] and increase value to more than 1000 top retailers currently implementing Criteo's retargeting solution, as well as the more than 300 quality partner sites on MMN. As one of the most important MMN customers, the partnership will expand Criteo's technology throughout the entire European region, and will increase the volume of business to increase online advertiser value.

Microsoft Advertising selected Criteo following an extensive industry evaluation based on key technology and industry criteria, including: value proposition to advertisers; quality and growth of clientele; creative capabilities; volume of impressions at competitive CPMs; and emphasis on consumer privacy and publisher data protection.

"Criteo looks forward to further strengthening the relationship with Microsoft Advertising as a result of this new partnership. Microsoft Advertising's combination of scale and quality publisher sites across Europe is an ideal partner for our advertisers, and we are excited to do more together," said Jonathan Wolf, Criteo's chief business development officer. "Microsoft has long been an innovator in online advertising, and has been a core partner for Criteo as we have grown over the last few years in Europe. We have always been delighted by the reach and performance of the high quality inventory on their Microsoft Media Network. We see that this partnership strengthens Microsoft's digital advertising solution, and we are delighted to be delivering ever more relevant advertising to their millions of users."

"We are continually dedicated to deepening the value of our premium advertising network, and continue to set industry expectations about digital advertising and advertiser ROI including audience targeting solutions," said Laurent Delaporte, VP of Microsoft Advertising EMEA. "Expanding the presence of Criteo's high quality personalized ads across the Microsoft Media Network adds significant value to advertisers and consumers alike, and catalyzes momentum for digital advertising technologies. This is a win-win partnership for all parties involved."

About Criteo
Criteo is the global leader in scalable personalized retargeting. Criteo enables the top worldwide e-commerce companies to re-engage with website visitors who have left their site via highly targeted personalized display ads. These relevant ads are dynamically generated in real-time with product recommendations based on the visitor's product-viewing history leveraging Criteo's proprietary performance driven real-time audience buying and automated dynamic creative optimization technologies. Criteo's clients pay only when prospects click-through and return to their website, creating a low-risk, high return value proposition. Criteo displays billions of uniquely personalized retargeted banners each month and works with more than 1000 of the top worldwide e-commerce companies. For more information, please visit http://www.criteo.com.

About Microsoft Advertising
Microsoft Advertising provides advertisers and publishers with media, tools and services to drive deep and profitable engagement with their audiences. This includes a global media network of Microsoft properties such as MSN, Windows Live, Xbox LIVE, and partner properties such as Facebook, WSJ.com and Verizon. The Microsoft Advertiser and Publisher Suites simplify planning and management of campaigns and content, offering a range of services that help advertisers and publishers untangle the complexities of digital media and get more out of their marketing and content investments. Microsoft Advertising makes buying and selling media simple, smart and cost-effective across media and devices spanning 42 markets and 21 languages. Visit http://advertising.microsoft.com/europe for more information.

About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

[1] comScore Q2/10, European monthly average.

Contact Information

  • For more information, press only:
    Karen Dayan
    VP Marketing
    Criteo
    E-mail: k.dayan(at)criteo(dot)com

    Steve Mnich or Rachel Levine
    415-625-8555
    E-mail: Criteo(at)LaunchSquad(dot)com

    Ulrike Piesch
    Microsoft Advertising EMEA
    Phone: +49 89 31767378
    E-mail: ulrikep(at)microsoft(dot)com