October 14, 2015 10:00 ET

Microsoft Bing Names IC Group LP as Digital Promotion Provider in the United States

Microsoft Bing Chose IC Group LP to Give Its Loyalty Program Members in the U.S. a New Way to Be Instantly Rewarded

WINNIPEG, MB--(Marketwired - October 14, 2015) - Competing against several renowned global promotion and marketing agencies, Winnipeg-based IC Group LP, a digital promotions company specializing in loyalty program strategy, was selected by Microsoft Bing to develop digital sweepstakes, instant win games and probability games for its rewards program in the U.S.

IC Group LP will work with Microsoft Bing to build and deliver a variety of exciting interactive promotional games, which are quickly becoming integral components in successful loyalty programs.

"In most traditional reward programs, consumers stockpile points until they're able to redeem for merchandise, which can take time. With the addition of instant win and probability games to Bing Rewards, consumers will now have the option to instantly redeem points for a chance to win big-ticket items or huge cash prizes," says Kelly Crerar, IC Group LP senior vice president (SVP).

Not only is Microsoft Bing giving their loyalty program members more choice and more options, it encourages others to choose Bing as their preferred Internet search engine because of these new perks.

"Everyone who has participated in a loyalty program knows it can take far too long before you're able to redeem your points for something significant," says Crerar. "Giving people the chance to play for valuable items immediately not only provides instant gratification, but a reason to remain engaged and keep earning points, which increases loyalty and customer satisfaction."

With IC Group's proven track record in delivering secure, exciting and interactive promotions that appeal to consumers, Microsoft Bing selected IC Group to bring these new and engaging redemption options to the Bing Rewards program.

About Microsoft Bing:

Bing by Microsoft is a search engine that finds and organizes the answers you need so you can make faster, more informed decisions. Unveiled on May 28, 2009, it has grown to become the second largest search engine in the United States.

About IC Group LP:

Since being founded in 1989, IC Group has launched thousands of promotions with more than $1 billion in prizes. With a team of more than 75 dedicated people, IC Group LP delivers cutting edge promotional solutions, services, technology and expertise to the some of the world's biggest brands and agencies.

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